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The Website Carbon Calculator is a real go to tool for me when I want to find out how much CO2 a particular web page is creating. This, and many other great initiatives, comes from Wholegrain Digital, a company founded by Vineeta and Tom Greenwood in 2007. Tom has recently published an excellent book, Sustainable Web Design, from A Book Apart. I wanted to know how Vineeta and Tom got started so early in 

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