Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship. Over 5 million people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the world. He is the author of 18 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. His latest book is titled, “When Buyers Say No” and is receiving phenomenal reviews from sales professionals.

Talking points. Social media is such a huge communication tool these days. While some still find the old methods of direct mail and telemarketing to work for them, others don’t. Decision-makers seem to hide behind voice mail and are distancing themselves more and more from direct contacs. Being a “solutions-guy” for sales pros, I’m sure you’ve had students ask how to sell using social media. What do you recommend?

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