Host Roland Ligtenberg interviews Tommy Herren, owner of The Lighting Geek. Tommy ditched the landscaping world to become a leader in the lighting industry. He’s been featured on HGTV and the DIY Network, and he shares the impact of that media exposure on his business. He also breaks down his strategies for hiring and training skilled employees, managing customer and employee expectations, and staying up on industry trends. Tommy has successfully navigated the shift from traditional to digital marketing, and he highlights the role of physical fitness and mental toughness in entrepreneurship.