In this episode of Marketing Ink, host Allie Bloyd welcomes Damon Burton, an SEO expert with over 18 years of experience, to dive into the world of search engine optimization and business growth strategies.

Damon shares his journey from working with clients like Tony Robbins and Russell Brunson to building a multimillion-dollar SEO agency that thrives on reputation and social proof, without spending a dime on ads. He opens up about the struggles he faced, including his initial low earnings, his rise in the SEO world, and the lessons he learned about trust, reputation, and client relationships.

What Does Damon Share?

🚀 SEO Success: How Damon turned his side hustle into a thriving SEO agency with global clients.

📈 Scaling Without Ads: How building a reputation led to consistent business growth without any paid advertising.

💡 Client Relationships: The importance of trust and transparency in business, and how they’ve helped Damon build long-lasting relationships with clients.

🔍 SEO for Beginners: Damon’s advice for newcomers looking to grow their online presence and scale their businesses.

🎯 The Power of Giving: Why Damon believes in offering valuable advice for free and how it helps attract the right clients.

Connect with Damon Burton:

Follow Damon for SEO insights: [@DamonBurton] Visit his website: [damonburton.com]

Connect with Allie Bloyd:

🚀 Learn AI-powered marketing strategies: [alliebloyd.com/marketing-mentorship] 🎯 Get expert insights for business growth: [alliebloyd.com]

If you’re ready to take your SEO game to the next level and grow your business sustainably, this episode is a must-watch! 🎧 Tune in now!

00:00 Introduction to SEO and Business Journey 02:47 Building a Business on Reputation 05:35 The Importance of Client Relationships 08:27 Working with Influential Clients 11:28 Fundamentals of SEO in 2025 14:38 Content Strategy and Keyword Focus 21:52 Keyword Strategy and Focus 23:53 Quality vs. Quantity in Content Creation 26:02 Maintaining SEO Targets 27:12 Evaluating Keyword Competition 29:27 Setting Client Expectations for SEO 30:52 The Role of Pillar Pages in SEO 35:08 Integrating AI in Content Creation 41:01 Final Thoughts on SEO Best Practices