Toolbox Talk

So many tradies kid themselves that they are too busy - too busy to make changes to their business, too busy to do the difficult jobs that will take their business to the next level. They aren’t. They are choosing not to do them and giving themselves an excuse for not doing them. Could this be you? Are you procrastinating but pretending you’re too busy? Procrastination is one of many things that get in the way of growing your trade business. There are lots more and there are lots of things you can do to get past them.

There's two ways of calculating your margin - mark up and gross margin. One of them is wrong, and if you are calculating yours this way, you are elaving money on the table.

Make them the things that are going to take your business further, towards where you wanted to go. They might be marketing, they might be a big quote, they might be hiring somebody new or writing job descriptions. Those kinds of things that you might otherwise defer because there’s so much other shit to get done.

I just wanted to talk quickly today about some “Find Me” marketing. I’ve talked about it before. If you’re a trade, people know what you do, often anyway, and often they know what they want. They know if they want plumber or an electrician, or concreter or builder. So it’s important that your marketing enables you to be found when people go looking.

I want to talk specifically about site-based marketing. I’ve probably banged on about this a little bit in some previous videos. I certainly talk about it in my workshops and I certainly encourage all my coaching clients to consider spending some of their money and some of their energy on this site-based marketing. And what prompted me was...

I don't believe in working when you should be on holiday and I always believe that life is more important than work but, if you get a bit of time to yourself over the holiday, then this is worth doing. It will make next year go a whole lot better. Watch the video or read the transcript and feel free to let me know how you go with it.

As a business owner, you have the responsibility to do the best you can in your business.I think you need to take whatever help you can. Getting a business coach is not a kind of weakness. Let me tell you why.

Today's topic is about recording your sales opportunities. I call it keeping a sales forecast or a quotes register. And the point really is to keep you focused on that important way of bringing money into your business.

Today's topic is why the old ways are dying and what you should be spending your money on instead. And look what arrived today!

I just learned what SIPs are (I'm a business coach, not a builder, give me a break :)). I learned how they can make a build a lot quicker.