Have you read the How to Charge More Worksheet yet? I’m aware that telling you to charge more might be challenging for you - charging more is scary and probably leaves you concerned that you’ll lose business. Don’t feel like you need to rush it. Watch these 3 videos and, if you are still reluctant, give me a call and we’ll talk about it.

Have a listen and tell me if you think you can justify a small price increase.

I know January is a bit quieter than December. December was a big rush (wasn’t it?) of finishing stuff off for people in time for Christmas. And January gives you a bit of a rest and a bit of time to think. I hope you’ll be using it to think about what you want to be different for this year. I’m doing the same, I’m reflecting on my business, writing down some plans, thinking about what I want to do differently. And I’d like to encourage you to do the same.

I know it's a bit scary and most trades business owners don't do it because you're not confident with your pricing or you're afraid you'll lose customers if you charge more.

I’m aware that telling you to charge more might be challenging for you - charging more is scary and probably leaves you concerned that you’ll lose business. Don’t feel like you need to rush it

I’m talking today about how to counter the game when somebody plays the game with you. And by the game I mean coming in with a real low ball quote, so beating you in the project, winning the project, winning your customer, that’s whether you’re in the trade, selling to a builder or whether it’s a contractor a prime contractor selling to a consumer and then to an end customers.

I’m going to talk to you about the problem today of having to do quotes that you don’t win. I know it’s frustrating,lots of project tradies and lots of builders. Tell me if it pisses you off when you do all that quoting, you spend all time doing a quote and you don’t win the job? Or even worse, you win the job and you spend all this time working really good?

Today I’m going to complain. This is something you shouldn’t be doing. I heard this story from a friend of mine the other day...

I met Dallas a year or so ago, Revenue was about $200,000 and he had a couple of guys working for him. Profit was OK but less than he could have been being paid if he was working for someone else.

So the first three shifts were marketing and sales and delivery (or operations). Build scalable machines that can grow bigger than your ability to hold each one together and extract yourself from them so you can enjoy yourself.