Toolbox Talk

Toolbox Talk

By Jon DaleBusiness
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Toolbox Talk episodes

  • 266 - [MARKETING] BJs for Builders - A Useful Metaphor

    BJs for Builders - has Jon lost the plot or is there merit to the metaphor? 


    He obviously feels it is a useful metaphor and it does have merit and the added bonus is it's funny (well we think so). 


    It's a metaphor for Relationship Marketing. 


    Something you should all, as trades business owners be investing in. 


    Business to Business Marketing (as it is also called) is not the only way to market your business but a powerful way to garner big, consistent results when done well. 


    For each trade, there is a different customer you’re aiming to build a relationship with.   


    So, builders would want to attract architects, developers or commercial customers for example. 


    This gives you the foundations for solid, regular work. 


    How do you do this? You need to contact businesses you'd like to form a relationship with and be helpful and nice. 


    You need to build trust and be there when the opportunity occurs. 


    And you need to be tracking the interactions you have with these potential customers.


    A CRM would be helpful if your business is large or if you're under 100 people a tracker will do and yes you've guessed it, we have one and you can have it too.


    Comment 'BJ Tracker' if you'd like a copy. 

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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/


    Book a money-maker call: https://www.smallfish.com.au/chat


    FOLLOW US AT:

    Facebook: https://www.facebook.com/smallfishcoach/

    Twitter: https://twitter.com/smallfishcoach

    Instagram: https://www.instagram.com/smallfishbusinesscoach/

    YouTube channel: https://www.youtube.com/c/smallfishau

    6 min
  • 265 - [MARKETING] The Importance of Language for Tradies

    I get my Marmite flown in from the UK...

    Who cares?
    You should because here I'm talking about the importance of specific language use, especially in marketing. Especially in YOUR marketing and in how you define your business and the services it provides.
    What do I mean by this? Well, by saying that ‘I get my Marmite flown in from the UK’, sounds better than ‘I bought it on eBay’, it's a more interesting statement.
    This example translates to how you talk about and what language you use when describing your business and what you do.
    Instead of saying, 'we do good quality work, we're reliable, we communicate well' - boring, generic phrases that don't stand out among the hundreds of other businesses your customers will be trying to choose from - you need to be more specific.
    I want you to think about;
    Why you're good?
    Why would your customers choose to do business with you specifically?
    AND How can you explain this using better language?
    This makes it easier for customers to choose you, to trust you.
    See the importance?
    Ask for the 'Why I'm Good' Guide
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    YT Post Script:
    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/
    Book a money-maker call: https://www.smallfish.com.au/chat
    FOLLOW US AT:
    Facebook: https://www.facebook.com/smallfishcoach/
    Twitter: https://twitter.com/smallfishcoach
    Instagram: https://www.instagram.com/smallfishbusinesscoach/
    YouTube channel: https://www.youtube.com/c/smallfishau

    6 min
  • 264 - [MANAGE YOU] What Can You Do To Make Yourself Happier?

    What can you do to make yourself happier? 

    No, I’m not trying to become one of those happiness gurus or getting into spirituality. 

    I’m a coach so I mean this in the context of your business - how can you make yourself happier at work and as a result in other parts of your life as well? 

    This question was prompted by a recent trip to Bali where I glimpsed again and again how happy and smiley the Balinese people are. They appeared a lot happier than all of us over here in Australia and there is actual data on this as well, I looked up some studies out of curiosity. 

    So why are they happier? And how can you incorporate these qualities into your work life so things are a little easier and more enjoyable? 

    Read this week’s blog or download our triangle model and start organising your business to allow for more time and less stress. 

    Comment ‘happier’ for the model. 

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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/

    Book a money-maker call: https://www.smallfish.com.au/chat


    FOLLOW US AT:

    Facebook: https://www.facebook.com/smallfishcoach/

    Twitter: https://twitter.com/smallfishcoach

    Instagram: https://www.instagram.com/smallfishbusinesscoach/

    YouTube channel: https://www.youtube.com/c/smallfishau

    5 min
  • 263 - [MANAGE YOU] How To Be Successful - Mindset Part 5

    Research shows that businesses or business owners who have achieved success have commonly encountered similar challenges to those that we are facing.


    What was the key factor that led to their success?


    Check out the rest of this week’s Toolbox Tip in this episode.

    6 min
  • 262 - [MANAGE YOU] Your Business Mindset Part 4

    Your tradie mindsets helped you be successful as a tradie and even to build your business up this far – but that won't help you take your business to the next level – you need business mindsets.


    Check out the rest of this week’s Toolbox Tip.


    ----------------


    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/

    Book a money-maker call: https://www.smallfish.com.au/chat

    FOLLOW US AT:

    Facebook: https://www.facebook.com/smallfishcoach/

    Twitter: https://twitter.com/smallfishcoach

    Instagram: https://www.instagram.com/smallfishbusinesscoach/

    YouTube channel: https://www.youtube.com/c/smallfishau



    4 min
  • 261 - [MANAGE YOU] Your Money Mindset Part 3

    This week's Toolbox Tip podcast is Your Money Mindset. 


    You've got mindsets around money, are they helping you or holding you back?


    Check out the rest of this week’s Toolbox Tip.

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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/

    Book a money-maker call: https://www.smallfish.com.au/chat

    FOLLOW US AT:

    Facebook: https://www.facebook.com/smallfishcoach/

    Twitter: https://twitter.com/smallfishcoach

    Instagram: https://www.instagram.com/smallfishbusinesscoach/

    YouTube channel: https://www.youtube.com/c/smallfishau

    5 min
  • 260 - [SALES] Your Pricing Mindset Part 2

    Assess yourself - what's your mindset or pricing? Is it holding you back?

    And how can you shift this mindset to something more practical, more beneficial to both parties?
    A pricing mindset that covers all your business costs …
    Listen to this week’s Toolbox Tip.
    And if you want help changing this mindset, we can help you - book a chat with us to talk about it.
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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/
    Book a money-maker call: https://www.smallfish.com.au/chat
    FOLLOW US AT:
    Facebook: https://www.facebook.com/smallfishcoach/
    Twitter: https://twitter.com/smallfishcoach
    Instagram: https://www.instagram.com/smallfishbusinesscoach/
    YouTube channel: https://www.youtube.com/c/smallfishau

    5 min
  • 259 - [MANAGE YOU] Why Your Mindset Is Important Part 1

    Do you ever think about how your mindset affects your business?

    You could harbour s#!tty mindsets and attitudes without even realising it, and these are making it harder for you to grow your business and get the success you want.
    Having productive mindsets is a tool to better yourself and your business.
    These mindsets can be categorised into four different types.
    Two are psychologically based and the other to are business-focused.
    They’re the scarcity and abundance mindsets and the Fixed vs. growth mindset.
    I go into more depth in this week’s TTblog and I’ll be doing a series, where I break down all four of these.
    We also have a mindset resource - want it? Comment “mindset’
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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/
    Book a money-maker call: https://www.smallfish.com.au/chat
    FOLLOW US AT:
    Facebook: https://www.facebook.com/smallfishcoach/
    Twitter: https://twitter.com/smallfishcoach
    Instagram: https://www.instagram.com/smallfishbusinesscoach/
    YouTube channel: https://www.youtube.com/c/smallfishau

    7 min
  • 258 - [SALES] What Do They Mean When They Say 'You're Expensive'

    Customer says 'Too Expensive' means something entirely different (Often)

    Listen here to find out why.
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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/
    Book a money-maker call: https://www.smallfish.com.au/chat
    FOLLOW US AT:
    Facebook: https://www.facebook.com/smallfishcoach/
    Twitter: https://twitter.com/smallfishcoach
    Instagram: https://www.instagram.com/smallfishbusinesscoach/
    YouTube channel: https://www.youtube.com/c/smallfishau

    6 min
  • 257 - [MANAGE YOU] Too Many Hats

    How many hats are you wearing?

    Too many?
    Too many hats costs you and your business.
    “How many hats are you wearing? Too many? Too many costs you and your business.”
    By hats I mean all the different jobs you do in your business and I know, if you’re a trades business owner you’re doing too many.
    I often see it with my clients. They’re juggling too many things at once.
    The solution here is to hand over jobs to others who are more suited. Hire an admin person, an estimator, get a job management system or a bookkeeper.
    Start by watching this week’s TTblog here.
    Want this week’s worksheet?
    Comment ‘HAT ME’ and one of the team will get it to you.
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    If you’re interested in growing your trade business, head over to our website and you can read some more of these Tradies Toolbox Tips: https://www.smallfish.com.au/trades-business-coaching/
    Book a money-maker call: https://www.smallfish.com.au/chat
    FOLLOW US AT:
    Facebook: https://www.facebook.com/smallfishcoach/
    Twitter: https://twitter.com/smallfishcoach
    Instagram: https://www.instagram.com/smallfishbusinesscoach/
    YouTube channel: https://www.youtube.com/c/smallfishau

    7 min

About Toolbox Talk

From the publisher's feed

This podcast is for tradies and builders who want to put structure and systems into your business so you can grow it properly.