Generative AI is spreading fast, but not evenly. In this special edition of Tools and Weapons, I sit down with Juan Lavista Ferres, Director of Microsoft’s AI for Good Lab, to unpack the latest AI Diffusion Report and what it reveals about who benefits most from this new technology.

We explore why diffusion, not just invention, determines long-term impact, examine the widening gap between the Global North and Global South, and spotlight the countries setting the pace, including the United Arab Emirates, Singapore, and South Korea. We also discuss the rise of models like China’s DeepSeek and what shifting adoption patterns mean for the future of AI worldwide.

From chalkboards to tablets, technology has transformed the NFL. In this episode, Ed Policy, president and CEO of the Green Bay Packers, joins Brad to explore how digital tools on the sidelines and innovation hubs like TitletownTech are reshaping the game and driving economic growth beyond Lambeau Field. From growing up in an Ohio football family to steering a uniquely community-owned franchise into the future, it's a conversation about leadership, tech, and purpose in a changing world. Ed also shares the three principles guiding every decision: win football games, keep the Packers in Green Bay, and strengthen the community.

Netflix co-CEO Ted Sarandos joins Brad Smith for a conversation about the constant reinvention behind one of the world’s most influential entertainment platforms. They explore how bold leadership and a culture of innovation keep Netflix ahead—not just as a media company, but as a force shaping industries and audiences alike. Ted shares how intuition and data combine to turn daring ideas into practical solutions—from scaling storytelling across 190 countries to relentlessly creating content that gets under the skin of viewers and makes them feel deeply connected to the stories they watch.

I often sit down with Satya Nadella, my boss, and Microsoft’s third CEO—but rarely with microphones. In the final segment of our Microsoft CEO trilogy, we talk about his journey from his early days playing cricket to leading Microsoft, the link between poetry and programming, and how the company is leading the next wave of technological transformation—redefining how we build and interact with technology.

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Steve Ballmer, Microsoft’s CEO from 2000 to 2014, was instrumental in scaling the company from a small 30-person startup to one of the most valuable companies on the planet. Ahead of Microsoft’s 50th anniversary, I had the chance to catch up with my former boss. We talked about the early days of Microsoft and the pitch that convinced him to take a chance on a small company in a new industry. We also discussed how three traits—irrational confidence, realism, and persistence—have helped him succeed at Microsoft and today as the owner of the LA Clippers.

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As Microsoft celebrates its 50th birthday, I had the chance to sit down with my friend and the company’s cofounder, Bill Gates. We discuss his memoir, Source Code: My Beginnings, Microsoft’s impact over the past 50 years, and how the next phase of the digital revolution is the most exciting one yet.

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What will it take for a great power today to remain one? Based on research from Jeffrey Ding, a professor at George Washington University, it’s probably not the flashy technology everyone is focused on. We discuss his recent book, Technology and the Rise of Great Powers, as he challenges conventional wisdom about how technology has shaped the rise of great powers like the United States.

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Fei-Fei Li is a pioneering AI scientist breaking new ground in computer vision, a Stanford professor, and currently leading the innovative start-up World Labs. While her career is deeply rooted in technical expertise, Dr. Li's journey is driven by an insatiable curiosity. In this episode, Brad and Dr. Li reflect on poignant moments from her memoir, "The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI," highlighting the crucial role of keeping humanity at the center of AI development. They also explore how government-funded academic research, driven by curiosity rather than profits, can lead to unexpected and profound discoveries that propel innovation and economic opportunities.

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You may not know Norma Kamali by name, but you certainly know the designer’s fashions – from the iconic Sleeping Bag Coat, to dresses worn by celebrities like Jessica Biel. 57 years into her career, she’s added AI to her design toolbox and has never been more excited about what’s coming out of her studio. In this episode, Norma makes the case for AI as a valuable tool to enhance creativity for artists of all types, and walks Brad through her process for crafting a great AI prompt.

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Nobel Peace Prize Laureate, Maria Ressa, and her co-founders created Rappler to harness social media’s connecting power to bring journalists directly to audiences. But those same social networks were then used by others against her – as a weapon – to spread disinformation and to seek to silence her. Brad and Maria also discuss turning crisis to opportunities and how the golden rule she learned as a child influences her decisions today. 

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