What skills are the most important for marketing in today’s environment and beyond?

In this week’s episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi’s, Google Nest, and Allbirds, to explore the essential skills required for today’s marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of collaboration in marketing. Julie highlights the ever-evolving landscape of marketing and how staying curious can make a significant impact. She also stresses the importance of combining storytelling with data for effective marketing and leveraging teamwork to achieve collective goals.

A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald’s and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi’s, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.

Timestamps:

• 0:03 Essential Skills for Modern Marketers: Curiosity, Balance, Collaboration
• 5:31 The Lost Ring: A Revolutionary Marketing Campaign for McDonald's
• 11:55 Resilience, Teamwork, and Mindfulness in Professional and Personal Life
• 16:52 Navigating Career Changes and Personal Fulfillment
• 21:25 Julie Channing's Career Insights and Soccer Skills

Episode References:

• Julie Channing | LinkedIn
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

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