In this episode of the Top Rated Gym Podcast, we chat with Cory Maxwell, VP of Fitness at O2 Fitness Clubs, about scaling gym revenue without expanding space.
Cory reveals how O2 Fitness maximizes personal training, nutrition services, and retention strategies across 16+ locations, leveraging existing space and staff for higher profits. We’ll cover the impact of personal training on retention and revenue, plus upselling and cross-selling strategies to keep members engaged.
If you're a gym owner or fitness pro looking to increase revenue without major investments, this episode is a must-listen!
00:00 – Intro
01:32 – Meet Cory Maxwell
02:10 – Why Personal Training Matters
03:31 – The Impact of Personal Training on Retention
04:45 – Scaling Revenue Without Expanding Space
06:49 – How to Run a Profitable Personal Training Program
09:01 – The Growth of Personal Training
11:25 – Adding Wellness Services to Your Gym
13:49 – Revenue Impact of Wellness Services
16:47 – Understanding the Client Journey
18:35 – Sample Services
19:23 – How Personal Training Helped Andre
22:10 – Maximizing Personal Training Value
26:08 – Tracking Success in Personal Training
29:00 – Using Technology in Personal Training
31:47 – Virtual Workouts for Clients on the Go
35:23 – Trainer Compensation and Incentives
39:11 – Upselling and Cross-Selling Services
45:19 – Resources for Starting Personal Training
46:14 – Connecting with Cory#GymRevenue
#personaltraining #GymGrowth #fitnessbusinesscoach #topratedgym #referrizer #podcast
https://topratedgym.com/free30days/