In this episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Chez Misko, COO of the Wisconsin Athletic Club, to explore the secrets behind building a thriving gym culture.

Key takeaways include:

-The importance of developing a caring, people-first company culture

-How WAC’s "WAC Moments" initiative reinforces positive behavior and builds employee morale

-Why focusing on core values like connection and continuous improvement is key to long-term success

-The role of leadership in driving employee satisfaction and retention

-Practical strategies for enhancing both member experience and employee loyalty

Whether you're a gym owner or a fitness professional, this episode is packed with valuable insights on how to create a supportive and successful environment that benefits both your team and your members. Don’t miss this in-depth discussion on the power of people-first leadership and company culture in the fitness industry!

Chez Misko is the COO and partner of the Wisconsin Athletic Club(WAC). He is responsible for all day-to-day operations including facility design, construction and club management.Currently, WAC owns and operates eight full-service clubs and manages several corporate fitness centers throughout the Metro Milwaukee area.Chez is a lifelong learner who enjoys reading and personal development. He is a proud graduate of Concordia University Wisconsin, earning a bachelor's degree in sports medicine and an MBA in health care administration. He currently serves on the Concordia University Foundation Board and their Alumni Association.Chez has a passion for martial arts. He has over 40-years of martial arts experience, holds a fourth-degree black belt, has won local and national championships and has been instructing classes since 1986.

#FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #PeopleFirstCompany #ChezMisko #TopRatedGym #SponsoredByReferrizer

00:00 Intro

01:00 Meet Chez Misko

01:56 Chez's Journey at WAC

06:01 The Importance of Company Culture

08:48 Recognizing Positive Behavior

13:51 The Impact of WAC Moments

16:13 Core Values and Member Retention

18:45 Evolution of WAC

21:35 Advice for Improving Company Culture

23:18 Actions Speak Louder Than Words

23:43 The Power of Online Reputation

26:00 Importance of Cultural Fit in Hiring

31:42 Continuous Improvement and Personal Development

35:19 The Role of Mindset in Success

40:22 Connecting with Chez and His Brand

41:28 Conclusion

In the latest episode of the podcast, host Andre Cvijovic welcomes guest Eric Malzone to delve into the transformative rebranding sweeping through the fitness industry. This shift focuses on moving beyond fat loss to position fitness as a vital component of preventative healthcare and overall wellness.

Key takeaways include:

-The macro trends shaping the future of fitness.

-The pivotal role gym owners play in this evolution.

-Actionable strategies to future-proof your fitness business.

-Insights from Eric’s extensive experience, including interviews with 800 athletes and industry experts.

Learn how to innovate, adapt, and transform your gym into a thriving community hub in a rapidly changing landscape. Don’t miss this episode filled with valuable perspectives on where the fitness industry is heading!#FitnessIndustry

#PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #ErikMalzone #TopRatedGym #SponsoredByReferrizer

00:00 Intro

02:03 Eric Malzone's Perspective on Fitness Trends

02:45 Macro Trends and Industry Rebranding

04:32 The Shift to Wellness and Longevity

05:49 Challenges and Opportunities for Gym Owners

07:30 The Role of Technology and Personalization

13:38 Community and Authentic Experiences

23:11 Embracing Technology in Gym Ownership

23:54 The Importance of Curiosity and Experimentation

24:08 Wearables and Their Impact on Health

25:28 The Future of Health Insurance and Gym Memberships

26:44 Learning from Industry Leader

s29:19 The Power of Experience Over Belief

34:30 The Role of Socioeconomics in Health and Wellness

39:18 The Value of Podcasts and Continuous Learning

42:38 Final Thoughts

https://topratedgym.com/

In this episode, we’re joined by marketing expert Allison Rand, Vice President of Marketing at YouFit Gyms, as she shares valuable insights into effective marketing strategies for gym owners. Allison dives into the essentials of channel optimization, building brand awareness, and leveraging digital content to drive memberships. She explores the power of SEO, SEM, social media, and user-generated content, offering actionable tips on how to design a marketing funnel that converts.

Key takeaways include:

Whether you're a gym owner or marketer aiming to boost membership and brand presence, this episode is packed with expert advice and actionable strategies to help you succeed.

Don’t miss these game-changing tips to elevate your gym’s marketing! 💡📈

Allison Rand is the Head of Marketing at YouFit Gyms, where she leads customer acquisition, brand awareness, and performance marketing strategies for the 57-location high-volume, low-cost gym. Before joining YouFit Gyms, Allison was the Director of Marketing for the Fitness division of EverCommerce, where she spearheaded marketing campaigns for gym management software and CRMs, including ASF, Club OS, ClubWise, and My PT Hub. She developed a thought leadership strategy that drove a record-breaking year in lead generation and sales, played a pivotal role in securing ASF's largest client in company history, and elevated EverCommerce fitness brands to a stronger market position. Previously, as VP of Marketing at VIDA Fitness, Allison oversaw marketing and communications for VIDA Fitness, SweatBox, Aura Spa, Bang Salon, and Penthouse Pool Club.

#FitnessIndustry #GymMarketing #PodcastEpisode #ExpertInterview #Podcasting #AllisonRand #TopRatedGym

00:00 Introduction

00:37 Meet Allison Rand: Marketing Expert

01:30 Designing an Effective Marketing Funnel

02:06 Adapting to Changing Search Trends

03:29 The Importance of Brand Awareness

03:46 Innovative Marketing Strategies

04:25 Creating Engaging Content

06:27 Optimizing Google and Meta Spend

20:06 The Role of User-Generated Content

25:07 Testing and Data-Driven Decisions

28:38 Choosing the Right Agency for Your Business

30:38 Managing Agency Relationships Effectively

31:48 The Importance of Regular Meetings and Creative Reviews

34:32 Daily Performance Tracking and KPI Management

40:09 Scaling Marketing Campaigns Across Multiple Locations

46:30 Leveraging Resources and Continuous Learning

52:05 Conclusion and Final Thoughts

In the latest episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Luke Carlson, founder and CEO of Discover Strength, to explore the key strategies for making your fitness business the top employee destination. Luke shares his expert insights on how gym owners can attract, retain, and train A-players, offering actionable advice on building a culture that prioritizes employees and elevates the overall business.

Key takeaways include:

Don’t miss this episode packed with strategies to help you build a high-performing team and elevate your gym to new heights!

#A-PlayerTeam #TopEmployeeDestination #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #DiscoverStrength #LukeCarlson #TopRatedGym00:00 Introduction

00:38 Meet Luke Carlson: Visionary Leader in Fitness

01:53 The Philosophy of 'First Who, Then What'

04:17 The Importance of Hiring and Onboarding

07:09 Benefits of a High-Performance Employee Base

12:43 The Four-Step Interview Process

26:51 Balancing Internal Promotions and External Hires

32:16 The Importance of Constant Talent Upgrades

32:32 Red Flags in Hiring: If It's Not a Hell Yes, It's a Hell No

33:17 Attracting A Players: Lessons from the NBA and Marines

35:41 Taking Your Business Seriously: The McDonald's Approach to Fitness

37:19 The Critical Role of Onboarding: Creating a Significant Emotional Experience

38:30 Day One: Setting the Tone for New Employees

52:42 The Importance of Pruning: Letting Go of B and C Players

58:04 Final Thoughts and Recommendations

Tune in to the latest episode of the Top Rated Gym Podcast as host Andre Cvijovic explores the dramatic shifts in the fitness industry over the past 30 years and what the next decade may bring. In this episode, fitness industry veteran Steve Main, co-founder of Fitness for $10 and Parkway Athletic Club, shares his vast experience and insights into the evolution of gym equipment, customer trends, and business models.

Key takeaways include:

-The impact of changing fitness trends on gym operations and member engagement

-How functional training has reshaped workout routines and gym layouts

-Why adapting to industry trends is crucial for long-term success

-Practical tips for gym owners to stay ahead of the curve in a competitive market

-The evolving role of gyms in supporting overall wellness, not just fitness

Whether you're new to the fitness industry or looking to optimize your current operations, this episode is packed with valuable advice and inspiring stories to help you succeed both financially and operationally. Don't miss out on this in-depth look at the future of fitness!

#FitnessIndustry #GymEvolution #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #Fitnessfor$10 #SteveMain #TopRatedGym

00:00 Introduction

00:37 Meet Steve Main: A Veteran in the Health Club Industry

01:46 The Evolution of Fitness Trends Over the Decades

02:57 The Shift from Value-Based Models to Functional Fitness

07:17 The Role of Social Media in Modern Gyms

10:22 Encouraging Fitness for All Ages

12:10 Holistic Health: Beyond Just Fitness

19:51 The Importance of Hormone Balance

25:46 Personal Stories and Biohacking

27:44 Seeking Expert Guidance

29:00 Understanding Personal Trainers

29:32 The Evolution of Personal Training

30:31 Functional Training Explained

32:18 Personal Training Experiences

34:30 Choosing the Right Trainer

36:26 The Importance of Accountability

37:31 The Mental Benefits of Exercise

40:29 Encouraging Gym Participation

41:01 Connecting with the Fitness Community

41:42 Future Plans and Innovations

45:46 Final Thoughts and Contact Information

Catch the latest episode of the Top Rated Gym Podcast as host Andres Cvijovic sits down with Blake Bell, VP of Facilities and Equipment at EOS Fitness, to discuss the crucial role of maintenance in gym success. With over 11 years of experience in the fitness industry, Blake shares expert insights on how proper equipment and facility upkeep can improve member experiences and fuel gym growth.

Key takeaways include:

-How setting maintenance KPIs can boost operational efficiency

-The importance of proactive maintenance to avoid costly repairs

-Why technician certifications are vital for maintaining high standards-Best practices for maintaining consistency across multiple gym locations

-Tips for streamlining operations and improving your gym’s financial health

Don’t miss this episode packed with actionable advice to help you elevate your gym’s performance and profitability!

Blake Bell is the Vice President of Facilities & Equipment at EOS Fitness, bringing 10 years of industry experience with top brands like Planet Fitness, Crunch Fitness, and EOS Fitness. Blake is driven by a mission to create the best facilities management department the fitness world has ever seen, Blake is dedicated to setting new standards for excellence in gym operations.

#FitnessIndustry #GymMaintenance #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #EOSFitness #BlakeBell #TopRatedGym

00:00 Introduction

00:42 Meet Blake Bell: Expert in Gym Facilities

01:28 Key Performance Indicators for Gym Maintenance

03:38 Proactive Maintenance Strategies

07:35 Importance of Technician Certification

12:10 Scaling Maintenance Across Multiple Locations

18:21 Starting Strong: Leading from the Front

18:42 Overcoming Operational Challenges

19:01 Bridging the Gap: Facilities and Operations

19:43 Effective Communication Strategies

21:01 Real-World Problem Solving

23:02 Learning and Training in Facilities Management

26:47 Tracking and Reporting KPIs

29:00 Encouraging Proactive Problem Reporting

31:39 Valuable Resources and Certifications

33:34 Connecting with Industry Experts

34:26 Final Thoughts and Appreciation

Catch the latest episode of the Top Rated Gym Podcast where Andre Cvijovic sits down with Derek Riley, COO of Zoo Health Club, to explore how innovation is reshaping the fitness industry. Derek reveals how he's transforming traditional gyms by integrating wellness services like IV drips and hormone replacement therapy, while customizing the gym model to fit local markets. 💪

Key takeaways include:

Tune in for a deep dive into the future of fitness and actionable insights on growing your gym business!Derek Riley is the President and COO of Zoo Health Club and Blitz45 Fitness, overseeing 50+ successful franchise locations nationwide. With a passion for innovation and personalization, Derek has redefined fitness franchising by creating customizable gym models that empower franchisees to thrive in their markets.

A fitness enthusiast and personal trainer, Derek is dedicated to merging cutting-edge fitness solutions with holistic wellness. When not leading in the industry, he shares his expertise on various platforms and supports his family’s fitness journey.

#FitnessIndustry #BusinessGrowth #PodcastEpisode #ExpertInterview #Podcasting #FranchiseSuccess #FitnessInnovation #BusinessStrategy #FitnessLeadership #ZooHealthClub#DerekRiley #TopRatedGym

00:00 Introduction to Transforming Gym Models

00:45 Meet Derek Riley: COO of Zoo Health Club Corporation

01:42 Revamping the ZOO Health Club Brand

03:52 Challenges and Solutions in Franchising

08:00 Customizable Franchise Models

22:23 Integrating Wellness Services

30:05 Expanding Horizons: From Drones to Rockets

30:18 Amazon's Hidden Hack: Warehouse Secrets

31:32 The One-Stop Shop Mindset

32:43 Simplifying Complexity in Business

34:13 The Role of Medical Teams in Wellness Centers

37:44 The Power of Hormonal Therapy

40:24 The Importance of Customization in Wellness

43:12 Culture and KPIs: The Heart of Business Success

50:25 Learning from Industry Experts

53:09 Connecting with the Zoo Health Club

In this episode of Top Rated Gym, host Andre Cvijovic is joined by Chris and Marisa, founders of Empower Group and seasoned veterans in the fitness industry, as they share their expertise on mastering exceptional member experiences. Chris and Marisa discuss the vital role a top-tier member experience plays in setting your gym apart in a competitive market. They delve into actionable strategies for creating memorable and engaging experiences, the importance of enthusiastic and well-trained staff, and how prioritizing customer service can have a direct impact on retention and profitability.

Key takeaways include:

Whether you're a gym owner looking to enhance your member experience or improve retention, this episode is packed with actionable insights and strategies to help you build a standout fitness business.

Chris and Marissa bring years of experience not only as gym owners but also as consultants, helping gyms across the industry create environments that foster loyalty and long-term success. Their passion for empowering gym owners shines through as they share invaluable tips to elevate your gym's customer experience.

Don't miss these expert strategies to create a thriving fitness business by mastering the art of outstanding member experience! 💡🏋️‍♀️#GymMarketing #MemberExperience

#CustomerSatisfaction #MemberEngagement #CompetitiveMarket #TheEmpowerGroup #Podcast #TopRatedGym #Referrizer

00:00 Introduction

00:48 Meet the Experts: Chris and Marissa

01:50 The Importance of Member Experience

02:36 Strategies for Exceptional Member Experience

05:13 Training and Hiring for Success

16:54 Evaluating and Enhancing Customer Experience

21:08 Creating Unforgettable Experiences

24:34 Setting New Standards in Customer Experience

25:02 The Power of Personalization

26:07 Transforming Negative Feedback into Positive Outcomes

27:18 Continuous Improvement and Customer Feedback

29:18 Real vs. Feel: Evaluating Customer Experience

30:29 The Importance of Feedback and Engagement

37:47 Turning Shoulds into Musts

39:22 Recommended Resources for Enhancing Customer Experience

43:58 Connecting with the Empower Group

45:05 Final Thoughts and Encouragement

In this episode, we’re joined by expert marketer and TEDx speaker Zach Colman, CEO of GymMark, as he shares valuable insights into sales and retention strategies for gym owners. Zach dives into the core aspects of generating leads, converting clients, and retaining members, all while emphasizing the importance of community building, top-notch customer service, and how branding can drive success in the fitness industry.

Key takeaways include:

Whether you’re a gym owner looking to ramp up your sales or enhance retention, this episode is packed with actionable advice and insights to help you thrive.

Don't miss these game-changing tips to scale your fitness business! 💡💪

Zach Colman is the CEO of GymMark, an innovative marketing agency that specializes in helping gyms grow. With years of experience in the fitness industry, Zach has helped numerous gyms improve their customer acquisition and retention strategies. His expertise has made him a sought-after speaker and consultant, and he’s passionate about empowering gym owners to build sustainable, community-focused businesses.

#GymMarketing #ClientRetention #GymSales #MarketingStrategy #GymBranding #GymMark #Podcast #Top Rated Gym

00:00 Introduction to Top Rated Gym Podcast

00:44 Today's Topic: Sales Strategies for Gyms

01:06 Meet the Expert: Zach Colman

01:58 Effective Sales Techniques and Lead Generation

04:29 The Importance of Customer Experience

10:36 Building Community and Partnerships

17:56 Understanding Client Experience and Marketing Fatigue

18:31 The Importance of Reviews and Google My Business

19:39 Leadership and Marketing Strategy for Gym Owners

20:55 Effective Communication and Customer Care

25:12 KPIs and Growth Stages for Gyms

26:27 Branding and Team Building

27:39 Expanding Your Gym Business

28:33 Retention Strategies and Content Marketing

33:18 Learning Resources and Final Thoughts

Tune into the latest episode of Top Rated Gym where Andre chats with Sam and Oscar Chavez, the powerhouse duo behind three thriving IM=X® Pilates studios. They share the secrets to turning struggling locations into profitable ventures, doubling their income in just one month, and their unwavering ambition to grow despite the challenges. 🎙️💡

Key takeaways include:

Whether you're an aspiring entrepreneur or a fitness industry veteran, this episode is packed with actionable insights to help you scale and succeed in the ever-evolving world of fitness.

Don’t miss out on the inspiration and strategies that can take your business to the next level! 🚀💪

#SalesLeadership #FitnessIndustry #BusinessGrowth #AuthenticSales #GrowthMindset #PodcastEpisode #BusinessSuccess #ExpertInterview #Podcasting #TopRatedGym

00:00 Introduction to Top Rated Gym

00:05 Meet Sam and Oscar Chavez

00:41 Starting from Scratch: The First Studio

01:06 Overcoming Challenges and Growing

05:52 Expanding to Multiple Locations

10:29 Balancing Business and Personal Life

16:44 Advice for Aspiring Entrepreneurs

18:53 Empowering Your Team

22:12 Introducing Nick Palladino and Tribe Fitness

22:28 Creating a Collaborative Culture

23:13 Favorite Business Roles

23:43 The Importance of Sales

25:30 Training and Systems for Sales

31:33 Hiring Superstars

34:00 Measuring Performance and KPIs

38:23 Final Thoughts and Recommendations