What SaaS metrics and financial metrics really matter when you’re scaling toward your first $1 million in ARR? In episode #305, Ben Murray breaks down the essential numbers to track using his Five Pillar SaaS Metrics Framework. From building a strong accounting foundation to tracking investor metrics like retention, bookings, and gross profit, this episode gives you the tools to set your business model up for scale and eventual company valuation growth.

Whether you’re a founder, CFO, or finance lead, you’ll learn how to implement the right KPIs before you cross the $1M mark, so you can confidently present metrics to your team and/or investors and operate with clarity.

What You’ll Learn:

Why These Metrics Matter Before $1M ARR:

Resources Mentioned"

🎓 SaaS Metrics Foundation Course – next cohort starts October 7th.
👉 Learn More: https://www.thesaasacademy.com/the-saas-metrics-foundation-course-community-phased

🧾 Quote from Ben

“If you don’t have your accounting foundation and bookings data in place before $1M ARR, you’re setting yourself up for chaos as you scale.”