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Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity.

Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big.

Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice.

Find Matt on Linkedin - https://www.linkedin.com/in/matt-tomkin/

Visit Tao Digital - https://taodigitalmarketing.com/

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