TORQUE UP

TORQUE UP

By William Winter and FriendsBusiness
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TORQUE UP episodes

  • Can TikTok Build an Electrical Business?

    Torque Up is back for Season 4 — and we're starting with Owen from OM Electrical.

    Owen has become one of the biggest electrician personalities on TikTok and social media, while still building and running his own electrical business.

    So what's actually happening behind the videos?

    We talk about going self-employed, building a personal brand, turning social media into real electrical work, dealing with trolls, brand deals, bringing family into the business and the reality of trying to be an electrician, business owner and content creator at the same time.

    Then we get into growth.

    When do you make your first hire? Apprentice or qualified electrician? How do you let somebody else take responsibility for work when you've spent years controlling everything yourself? And does being self-employed actually give you freedom — or just a different kind of pressure?

    Will and Jay also get into some of the lessons behind building Navitas from a garage into a national electrical brand, before celebrating being named South Wales Business Champion 2026.

    And because apparently that wasn't enough for one episode, Season 4 also introduces:

    🥓⚡ BACON & REGS

    Quick-fire questions, questionable opinions, things electricians claim are "in the regs", the perfect bacon sandwich and some absolutely brutal site insults.

    We finish by getting into the bigger issues facing the UK electrical industry: the AM2 debate and experienced electricians proving competence, industry standards, apprenticeships, consumer units, electrical manufacturing, price pressure, product quality and whether genuine innovation is being squeezed out of the market.

    In this episode:

    00:00 – Season 4 begins
    04:38 – Owen from OM Electrical
    07:34 – Electrical work vs social media
    21:03 – Can TikTok actually generate electrical work?
    30:27 – Instagram vs TikTok
    33:28 – The truth about going self-employed
    39:16 – Growing beyond a one-man band
    45:16 – Hiring and building a team
    53:13 – Apprentice vs qualified electrician
    57:08 – South Wales Business Champion
    1:04:56 – Bacon & Regs
    1:12:27 – The best site insults
    1:17:07 – The AM2 debate
    1:26:07 – Are electrical industry standards improving?
    1:28:46 – Manufacturing, price and product quality
    1:38:13 – Outro

    Torque Up — unfiltered conversations about electrical work, business, products, social media and the people actually working inside the UK electrical industry.

    ⚠️ Contains strong language. Obviously.

    1 hr 39 min
  • The Real Cost of Going Self Employed as an Electrician

    In the Season Three finale of Torque Up, Jimbo shares the reality of his first three months working entirely for himself.

    We discuss the pressure of building an electrical business, finding consistent work, managing cash flow, keeping up with administration and knowing when it is time to employ someone. Jimbo also opens up about the personal cost, including the loss of routine, difficulty switching off and the impact on his physical and mental health.

    The conversation also covers new expectations around pre work assessments, whether electricians may need to start charging for quotations, changes to Further Investigation codes on EICRs, the quality of landlord electrical reports and whether the industry needs better monitoring.

    Plus, William shares the latest developments from Navitas, including the growth of its three phase range and the thinking behind its new single phase consumer units.

    A frank conversation about electrical contracting, self employment and what it really takes to build something of your own.

    Torque Up returns with Season Four in September.

    1 hr 5 min
  • Jay's Hospital Ordeal, Jimbo Goes Self Employed & The Navitas Three Phase Launch | Torque Up Podcast

    After a busy few months, the boys are finally back around the table together.

    Jay shares the story behind a serious health scare that resulted in 11 days in hospital, multiple operations and a long road to recovery ahead.

    Jimbo talks about finally making the jump into self employment and launching South Power Group, including the challenges of finding work, managing finances and adapting to life without the security of a guaranteed wage.

    The conversation also covers the launch of the Navitas Three Phase range in Northern Ireland, the release of Navitas Energy and some honest discussion about business growth, risk, comfort zones and the realities of building something for yourself.

    If you've ever thought about going self employed, starting a business or pushing yourself outside your comfort zone, this episode is packed with real world experiences from people living it every day.

    Season 3 is proudly sponsored by Chauvin Arnoux UK.



    1 hr 31 min
  • The Electrical Industry Is Broken… But No One Wants To Say It | Dave Savory

    What’s actually going wrong in the electrical industry right now?

    In this episode of the Torque Up Podcast, we sit down with Dave Savory to break down the real issues affecting electricians across the UK.

    From competent person schemes and industry standards to social media, content creation, and the future of the trade… nothing is off limits.

    This is a raw and honest conversation about what’s really happening behind the scenes in the trade.

    If you’re an electrician, contractor, or part of the construction industry… this one will hit home.


    WHAT WE COVER

    🟢 Competent person schemes and whether they actually work
    ⚫ Why many electricians feel undervalued
    🟢 Routes into the trade and where they’re falling short
    ⚫ The reality of industry standards and accountability
    🟢 Social media, content, and influence in the trade
    ⚫ What needs to change moving forward


    🎙️ ABOUT TORQUE UP

    Torque Up Podcast brings real conversations from inside the electrical industry.
    No scripts. No filters. Just honest discussions with the people shaping the trade.


    ⚖️ DISCLAIMER

    The views and opinions expressed in this episode are those of the hosts and guests and are shared for general discussion purposes only. They do not constitute professional, legal, or technical advice.



    1 hr 24 min
  • Why Neutral Conductors Are Overheating | Harmonics, EV Chargers & Modern Electrical Systems

    Neutral conductors running hotter than the phase conductors.

    It sounds backwards. But electricians across the industry are starting to see it happen more and more.

    In Episode 32 of Torque Up, we sit down with the team from Chauvin Arnoux UK (CA UK) to break down what is really happening inside modern electrical installations.

    With the rise of LED lighting, EV chargers, solar systems, variable speed drives and electronic loads, the electrical systems we work on today behave very differently to the resistive systems they were originally designed for.

    Harmonics, non linear loads and DC electronics are changing the way current flows through installations. In some cases this is leading to neutral conductors carrying more current than the phases, overheating cables and creating real risks if the issue goes unnoticed.

    In this episode we discuss:

    🟢 Why neutral conductors are overheating in modern installations
    🟢 How harmonics from modern electronics are affecting electrical systems
    🟢 EV chargers shutting down when voltage reaches 253V
    🟢 The growing importance of power quality measurement
    🟢 How electricians can protect themselves with data logging and testing
    🟢 Where electrification and AI may take the industry next

    This is a deep dive into the real technical challenges electricians are starting to face as electrical systems evolve.

    If you are an electrician, engineer, or anyone working in the electrical industry, this episode will give you a new perspective on what is happening inside the systems we install and maintain every day.

    1 hr 31 min
  • From 1 Van to 22 Electricians in 6 Years | DEC ELEC's Blueprint for Growth

    What does it really take to scale an electrical business?

    In this episode of Torque Up, we sit down with Declan from DEC ELEC who built his company from a one man operation to a 22 man team in just six years.

    No fluff. No fake hype.

    We break down:

    • The 16 hour shifts at the start
    • When growth nearly broke him
    • Hiring his partner to systemise the business
    • Why tracking, structure and process are everything
    • Winning council and housing association contracts
    • The difference between turnover and profit
    • Doubling revenue year after year
    • Stepping off the tools and becoming a true business owner
    • Investing in coaching and personal growth

    If you are an electrician thinking about scaling, this episode will change how you see your business.

    Sponsored by Chauvin Arnoux UK

    1 hr 11 min
  • Will AI Replace Electricians? AI, Certification and the Future of the Trades

    In Episode 30 of the Torque Up Podcast, hosts William and Junii are joined by Charles, founder of Trade Cert, for an in depth conversation on Artificial Intelligence in the electrical industry.

    AI is everywhere right now, but most conversations stop at fear or hype. This episode goes further.

    We break down how AI is already being used in electrical certification, inspection reporting, EICRs, and admin heavy tasks, while addressing the biggest concern electricians have job security.

    Charles explains why AI is excellent at repetitive, low skill admin but fundamentally incapable of replacing professional judgement, site based decision making, or responsibility under sign off. We also explore why trades are uniquely protected compared to office based roles, and how electricians can use AI to become more efficient without losing control or credibility.

    This is a practical, honest discussion for electricians, contractors, supervisors, and business owners who want to understand AI without being sold fear or fantasy.

    • AI in electrical certification and reporting
    • Reducing EICR paperwork without risk
    • Why AI cannot replace electricians
    • The difference between automation and intelligence
    • AGI explained in plain English
    • Professional responsibility and liability
    • Using AI as a second set of eyes
    • The future of the trades in an AI world

    If you work in the electrical industry and want clarity on AI, this episode is essential listening.

    Topics covered in this episode


    00:00 Episode introduction
    02:10 What Trade Cert is and why it exists
    05:45 Rapid growth and market demand
    08:30 AI and electrical certification explained
    12:40 UX and why usability matters
    16:20 Service, trust and human support
    19:10 Fear of AI replacing electricians
    24:00 Why judgement cannot be automated
    28:30 AGI explained simply
    33:10 Liability and responsibility
    38:20 AI as a second set of eyes
    42:30 How electricians should use AI
    46:10 Admin reduction without skill loss
    49:30 The future of AI in trades
    52:00 Final thoughts


    🎯 Sponsor Credit

    This episode is proudly sponsored by Chauvin Arnoux UK

    Professional electrical test and measurement equipment trusted across the industry.
    Visit https://cauk.net/


    #TorqueUpPodcast
    #Electricians
    #ElectricalIndustry
    #AIInTrades
    #TradeTechnology

    1 hr 34 min
  • The Truth About Running an Electrical Business in 2026

    Welcome to Episode 29 of the Torque Up Podcast, our New Year episode focused on what 2026 really looks like for electricians and trade business owners.

    In this episode, Will and Junii are joined by Joe from Jake Electrical for a candid, no nonsense conversation about running an electrical business in the real world.

    We talk openly about New Year resolutions that actually matter, the pressure of balancing work, family, admin, and growth, and why so many electricians feel stretched despite being busy.

    Joe shares his journey through apprenticeship, going self employed, and the realities of pricing jobs, managing paperwork, using AI tools, and building systems that save time instead of creating more stress.

    The conversation also dives into apprenticeships and why the system is broken, the real cost to small electrical businesses, and why good apprentices are becoming harder to find.

    We then zoom out to discuss social media, influencer marketing, trade shows, wholesalers, and manufacturers, questioning what genuinely delivers value to installers and what no longer works.

    This episode finishes with a future focused discussion on industry consolidation, large energy companies, digital platforms, and how electricians can protect their independence while building sustainable businesses into 2026 and beyond.

    If you are an electrician, contractor, apprentice, wholesaler, or manufacturer, this episode will hit home.

    This episode is proudly sponsored by Chauvin Arnoux UK, trusted specialists in professional test and measurement equipment for electricians.


    00:00 – Welcome back and New Year reflections
    Introducing Episode 29 and setting the tone for 2026.

    03:30 – New Year resolutions that actually matter
    Why mindset, time, and presence matter more than goals on paper.

    07:45 – Running a trade business vs being good on the tools
    Why admin and systems catch most electricians out.

    12:30 – Using AI, software, and tools the right way
    How electricians are saving time without losing control.

    17:40 – Social media for electricians: what really works
    Separating genuine value from paid promotion.

    23:10 – Apprenticeships and why the system is failing
    The real cost to small businesses and why good apprentices are rare.

    30:20 – Work ethic, earning your stripes, and learning on site
    Why hands on experience still matters more than shortcuts.

    35:45 – Trade shows: worth it or outdated
    Installer perspective on value, networking, and returns.

    42:30 – Manufacturers, wholesalers, and installer trust
    How new products actually reach electricians.

    48:10 – The future of the electrical industry
    AI, big energy companies, and the risk of consolidation.

    54:40 – How electricians protect independence in 2026
    Practical advice for future proofing your business.

    58:30 – Final thoughts and takeaways
    What electricians should really focus on this year.


    1 hr 13 min
  • Xmas Special | Failed SPDs, Missing Protection & Why the MCB Still Matters

    It’s the third Torque Up festive special, but this year the tinsel takes a back seat and the lads go deep on the technical question hitting installs up and down the country:

    Can a Type 2 SPD rely on an upstream service fuse for overcurrent protection, or must it have a dedicated protective device within the installer’s control?

    The sparks’ sentiment in the room is clear:
    manufacturer thermal ratings are part of the product design, but they do not guarantee compliance under BS 7671 if there is no dedicated, testable, local overcurrent protective device protecting the SPD as part of the installation.

    What you’ll take from this episode:

    ● A thermal disconnection flag is a failsafe, not overcurrent protection
    ● The upstream DNO fuse is not dedicated to the SPD circuit, and has unknown characteristics for selectivity and verification
    ● Install design must meet the literal minimums of BS 7671 installers can verify and test
    ● Why Navitas kept the 32A MCB in their SPD consumer unit design when others removed it
    ● The wider industry frustration: installs previously passed are now being flagged for missing protection
    ● Why electricians care more about predictable disconnection than tidy ratings claims

    This episode is educational trade discussion and reflects installer opinion and public regulatory interpretation conversations only. Nothing stated alleges wrongdoing by any person, brand, or organisation, nor constitutes legal or professional instruction. Always consult BS 7671:2018+A2:2022 and the Building Regulations when determining compliant protective device requirements.

    Season long sponsor: Chauvin Arnoux

    00:00 Xmas Special Intro

    02:45 The SPD failure story

    08:30 Thermal disconnector vs overcurrent protection

    14:10 The upstream fuse problem explained

    20:20 Manufacturer claims vs installer verification

    27:40 Why inspectors flag missing OCPD

    35:15 Navitas testing and product design decisions

    41:55 Installer community frustrations

    48:30 Who carries the risk when interpretation shifts

    53:20 What installers should actually verify

    59:10 Big industry question posed back to sparks

    1:03:45 Xmas chaos interlude

    1:05:44 CSPs and clearer communication chat

    1:12:31 Worst Xmas crackers and gifts

    1:14:34 Compliance psychology returns

    1:18:46 Signing off for the year, looking ahead


    1 hr 21 min
  • Building PowerShack: How Two Wholesalers Took Over TikTok

    Steve and Frank from PowerShack join Will and Jay for one of the most entertaining episodes yet.

    From running a small Essex wholesaler to becoming viral TikTok stars, the lads from Blackwall Electrical Supplies talk openly about business, burnout, buying groups and the power of social media in the electrical trade.

    🟢 How PowerShack built a following by mixing humour with hard graft
    ⚫️ Why old school wholesaling is changing faster than anyone expected
    🟢 What manufacturers and contractors can learn from social media
    ⚫️ Why buying groups like the EIB are changing the game for independents

    It’s real talk from the trade’s new generation of wholesalers who aren’t afraid to mix banter with business.

    🎙 Hosted by Will Winter and Jay Whyte
    🎧 Sponsored by C A U K – trusted test and measurement solutions built for professionals
    📩 Sponsorship and guest enquiries: [email protected]

    #TorqueUpPodcast #PowerShack #Electricians #Wholesalers #ElectricalIndustry #CAUK #TradesTalk #ElectricalLife #TikTokElectricians #UKConstruction #Navitas


    ⏱️ Chapters

    00:00 Intro and sponsor read – Chauvin Arnoux
    01:00 The long drive from Essex and car crash stories
    04:00 How Blackwall Electrical Supplies became PowerShack
    06:00 Family business roots and early wholesaling days
    08:00 Working with friends and keeping it professional
    12:00 The politics of the electrical industry
    16:00 Sales reps, service standards and lost professionalism
    18:00 Trade mornings and the value of counter staff
    20:00 Why manufacturers can’t give installation advice
    23:00 The hidden risk in imported cable
    25:00 Price pressure and the impact on independents
    27:00 How PowerShack use social media to stay relevant
    30:00 Wholesalers choosing visibility over e-commerce
    32:00 Manufacturers, marketing and TikTok influence
    34:00 Collaborations between independents
    37:00 The role of buying groups and joining the EIB
    39:00 From burnout to building community
    42:00 Why the EIB feels different from other groups
    45:00 Is traditional marketing dead
    47:00 The rise of storytelling and authenticity online
    49:00 The real ROI of content creation
    52:00 Building a PowerShack studio and future plans
    55:00 Final thoughts – having fun while building the brand


    1 hr 14 min

About TORQUE UP

From the publisher's feed

A Podcast for the professional electrical industry, sharing unbiased news, reviews and learning about all aspects of our incredible industry.

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