We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.

We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.

We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the market.

We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.

We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.

We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.

We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.

We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!

We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).

We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!