The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)