Total Retail Talks

This episode was recorded live at CRMC 2022 in Chicago. In episode 363 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yan Cote, director of consumer marketing at ExxonMobil, the world's largest publicly traded international oil and gas company, and Jerry Filipiak, CEO of North America and director of research and development at Comarch, a global…

This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

In episode 361 of Total Retail Talks, Tom Kuypers, senior vice president of marketing and advertising at Ollie's Bargain Outlet, an American chain of discount closeout retail stores, discusses how the retailer's marketing strategy has evolved as the business grows. He shares how Ollie's marketing team targets both existing and new customers with digital efforts, and how they utilize customer data to inform strategy decisions, among other topics.

This episode was recorded at CRMC 2022 in Chicago. In episode 360 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Scoggins, senior director of loyalty and CRM at Chipotle Mexican Grill, an American chain of fast casual restaurants operating over 3,000 locations across five countries. Listen in as Scoggins discusses his professional background in customer loyalty…

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed across the organization to execute the relaunch.

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the world’s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish is…

In episode 354 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chandra Holt, CEO of Conn's HomePlus, a specialty retailer of home goods. In a wide-ranging discussion, Holt provides an overview of the Conn's business (0:52), how customers use the retailer's financing offerings (3:21), and her professional background that led to her current role at the…