In this bonus episode of Total Retail Talks, Kristina Stidham and Joe Keenan discuss Total Retail's recently released report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, produced in conjunction with customer feedback management leader Service Management Group (SMG). As retailers seek to both acquire new customers as well retain existing…

In episode 310 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jeff Swearingen, global senior vice president of demand accelerator, venturing and global business services at PepsiCo, an American-based multinational food, snack, and beverage corporation. Swearingen discusses the business and consumer changes PepsiCo has experienced in the last year-and-a-half during the COVID-19 pandemic, and how his…

In episode 309 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michele Driscoll, vice president of customer engagement, loyalty and personalization at CVS. Driscoll discusses recent updates to the CVS ExtraCare rewards program, how extensive customer research and feedback factored into changes made to the loyalty program, and how the retailer collected this data. She…

In episode 308 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Brophy, senior director of brand marketing at Abercrombie & Fitch and Abercrombie Kids. Brophy discusses Abercrombie's partnership with Facebook for its Live Shopping Fridays initiative, how livestream shopping brings the in-store and digital experience together, and what customers experience when engaging with the live…

In episode 307 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joice Wirkus, senior vice president of marketing at Big Lots, a national neighborhood discount retailer. Wirkus discusses Big Lot's new "Be A BIGionaire" marketing campaign, the consumer research that factored into this campaign, and the shifts in customer behavior the retailer experienced during the…

In episode 306 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emilie Hoyt, founder and CEO of LATHER, top quality products for the body, face, hair and home made from unique, natural ingredients and pure essential oils. Hoyt discusses LATHER's business, what led her to start the brand, and to what she attributes the company's 20-year…

In episode 305 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jill Renslow, executive vice president of business development at Mall of America, the nation’s largest retail and entertainment complex. Renslow discusses her current role and 24-year career at the mall, the various entertainment and attractions that set Mall of America apart, and what the…

In episode 304 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Powell, chief technology officer of FTD, a premier floral and gifting company. Powell discusses how the COVID-19 pandemic created a surge in gifting demand at the company, why FTD is focusing on improving its technology, and how the 110-year old company is reimagining its…

In this bonus episode of Total Retail Talks, Digital Content Director Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recently published report, Automated Order Replenishment Drives High-Level BOPIS Execution .... and Customer Satisfaction, produced in conjunction with SPS Commerce. Listen in as Keenan shares a few key highlights from the report and how retailers can use automation…

In episode 303 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Taleeb Noormohamed, CEO of Jane, a boutique marketplace featuring the latest in women's fashion trends, accessories, home decor, children's clothing, and more. Noormohamed discusses Jane's curated online marketplace of small businesses, his professional background, and how the online retailer supports the small business community. He…