touch point podcast

By touch point media

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Sm... more

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FAQs about touch point podcast:

How many episodes does touch point podcast have?

The podcast currently has 506 episodes available.

touch point podcast episodes:

February 28, 2018 TP56 - CX: Understanding Customer’s Needs to Improve their Experience
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Hospitals and health systems understand the importance of understanding and optimizing the customer experience. Whether through customer journey mapping or developing systems to gain a 360 degree voice of the customer, the fact remains - superior customer experiences are the most impactful way to differentiate and gain a competitive advantage. In this episode, hosts Chris Boyer and Reed Smith review five findings from the 2018 CX Trends Report by InMoment and discuss how these trends impact our industry today. This episode also includes an interview with communications expert Kristin Faulder, in which she discusses best practices in how organizations can develop a communication framework across the entire customer experience.
Mentions from the Show:
2018 CX Trends Report - InMoment
“Master the art of influence – persuasion as a skill and habit”
Simon Sinek (author of “Start with Why and Leaders Eat Last”)
Kristin Faulder - Twitter
Kristin Faulder - LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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1h 8min
February 21, 2018 TP55 - Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to rethink their approach to leveraging this popular social platform. In many ways, this will impact the ways we utilize Facebook advertising, as well. In this episode, hosts Reed Smith and Chris Boyer explore the ways Facebook advertising has evolved and share ideas that have a potential to become a trend in social media advertising. In this episode, we also feature a sneak preview of a new podcast focused on Online Reputation Management, That’s What They Said. Thanks to Margaret Shepard and David Henke for providing additional insights for this episode.
Mentions from the Show:
Will Facebook’s Changes Affect Your Hospital’s Social Strategy?
Facebook lost around 2.8 million U.S. users under 25 last year. 2018 won’t be much better.
101-Point Guide To Master Facebook Custom Audiences
How to Use Facebook Canvas for Posts or Ads (or Both!)
Facebook Canvas Custom Audiences: How to Create
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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...more
57min
February 14, 2018 TP54 - The Disruptive Trifecta for Healthcare: Google, Facebook and Amazon
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Disruption in healthcare comes in many forms, but the often when talking about outside threats to the industry, healthcare professionals often focus on technology companies as the most disruptive. And specifically, the three major tech companies looking to disrupt our industry are Google, Facebook and Amazon. In this episode, hosts Chris Boyer and Reed Smith discuss some of the recent news of these three companies, and share how they are seeking to disrupt healthcare. From artificial intelligence, to modifying our well-being to changing the way to insure our employees, hear how the disruptive trifecta can potentially impact healthcare delivery in the future. Featuring an expert interview with Lance Lunsford from the Texas Hospital Association.
Mentions from the Show:
Why Health Care Is Ripe for Digital Disruption
Customers, Tech Drive Health Care Disruption
Google is developing its own prescription for U.S. health-care costs: smarter artificial intelligence
Alphabet's five-year plan to map the entire journey of human health
Facebook Says Its Update Will Make It 'Better' for Your Mental Health.
Turn Off Messenger Kids, Health Experts Plead to Facebook
Facebook Users Press Privacy Claims Over Tracking At Health Sites
Here's How Amazon Could Disrupt Health Care (Part 1)
Amazon in healthcare: disruption in motion or a nothing-burger?
Lance Lunsford on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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1h 2min
February 07, 2018 TP53 - Managing Your Digital Data Blueprint
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
For integrated hospitals and health systems, the simple task of managing your online location directories - whether through your website or on third-party listing sites - can be excruciatingly frustrating. From keeping up with manual updates to trying to develop a single source of truth, the process of keeping your digital data footprint up-to-date is challenging. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations have been addressing this problem over the years and share best tips and practices to help digital marketers keep their listings as current as possible. We also interview Carrie Liken, head of healthcare at Yext, and she shares her experience on how hospitals are facing this challenging problem.
Mentions from the Show:
Fix Google Maps before patients start dying
Reputation.com: Make online business listings a priority of 2018
Moz.com: Why listing management is important
Yext.com
Carrie Liken on LinkedIn
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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1h 3min
January 31, 2018 TP52 - The Power of Superfans (aka The Birthday Episode)
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when customer loyalty is impacting the relationship patients have with health systems, the importance of identifying and leverage superfans is becoming more and more imperative. In this “birthday episode,” hosts Reed Smith and Chris Boyer spend time discussing the power of the superfan, and share ways in which organizations have been able to build a successful approach to engage these important advocates for their brand. Featuring an expert interview with Jake McKee, online community expert and CEO of Community5.
Mentions from the Show:
The power of superfans to marketing
What about the micro-influencer
Forbes: Superfans 4 steps to building that audience
AMA; Four ways to Leverage your superfan audience
Is Instagram is the superfan secret weapon?
Community5
Jake McKee on LinkedIn
Jake McKee on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

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59min
January 24, 2018 TP51 - Doctors Don’t Do Digital, Do Dey?
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
There has been increasing demand for physicians and doctors to play a more active role in digital, but what does that exactly mean? In this episode, hosts Reed Smith and Chris Boyer break down the differences of digital in healthcare - digital marketing, digital health, digital innovation and digital experience - and discuss how physicians are participating more frequently in how digital and healthcare is used today. This episode also feature an expert interview with Dr. Peter Alperin, VP at Doximity about how physicians have evolved over the years in using digital.
Mentions from the Show:
Michael Venske’s website
3 Ways Social Media Revolutionized Healthcare
AMA Guidelines on Digital Health
Are Digital Doctors the Future of Health
Doctors and Digital Innovation
Doctors and Digital Experience
Dr. Peter Alperin on LinkedIn
Dr. Peter Alperin on Twitter
Doximity
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website

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1h
January 17, 2018 TP50 - The 5 x 10
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
Celebrating their 50th episode, hosts Reed Smith and Chris Boyer decide to analyze top-10 lists of digital, social media and technology trends that will impact marketers in 2018. From articles from Forbes, Gartner, Entrepreneur.com and others, the hosts explore these lists to aggregate their own list of the top tools, technologies and trends that hospital marketers should address in the upcoming year. What makes the list - chatbots, augmented reality, Snapchat, AI? Tune in to this episode to find out what makes the grade.
Mentions from the Show:
Michael Venske’s website
Good & Gold’s Top 10 Digital Marketing Trends of 2018
Digital Marketing Magazine’s Top 10 Digital Marketing Trends of 2018
Gartner’s Top 10 Strategic Technology Trends for 2018
Entrepreneur.com’s 10 Social-Media Trends to Prepare for in 2018
Forbes’ Top 10 Most Transformative Technologies For Marketing In 2018

Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website

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1h
January 10, 2018 TP49 - Putting the Patient First in Your Digital Strategy
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
You don’t determine your digital strategy - your customers do. For hospitals and health systems, what this means is that they have to become aware of the needs, wants and preferences of their patients and potential patients. In this episode, hosts Reed Smith and Chris Boyer discuss how technology has allowed the healthcare industry to evolve to allow organizations to understand and empower patients as part of their digital strategy development. They also discuss the role of the “e-Patient” - and interview Dave deBronkart (aka “e-Patient Dave”) on how his personal journey with fighting cancer led to an international awareness of the “empowered patient” and the role the ePatient plays in transforming our industry.
Mentions from the Show:
Michael Venske’s website
Understanding New Power
How Patient Engagement Strategies are Changing Patient Expectations
Leaning In to Patient Experience
The New World of Patient Experience
e-Patient Dave website
e-Patient Dave on LinkedIn
e-Patient Dave on Twitter
Find Us Online:
Touchpoint podcast Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Social Health Institute

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
1h 8min
January 03, 2018 TP48 - Data: The Dangerous Currency of Ransomware
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
There are multiple ways we use the internet to track our health and interact with care providers. This digital footprint has proven to be a pro and con to those working in the industry. CIOs and those in IT at hospitals and health systems have long been concerned with HIPAA and PHI data security. In this episode, hosts Chris Boyer and Reed Smith discuss how “ransomware” - one of the most pressing threats to the healthcare industry - has evolved over the years and how health systems today are responding to these cybersecurity threats. Our interview with John Mason of OakHorn Solutions in which he shares his experience working with hospital leaders on how to best prepare for malware/ransomware threats.
Mentions from the Show:
Michael Venske’s website: michaelvenske.com
The Hidden Data Economy: The Marketplace for Stolen Digital Information whitepaper: https://www.coursehero.com/file/20348238/digital-economy/
I Feel Nothing: The Home Depot Hack and Data Breach Fatigue: https://www.npr.org/sections/alltechconsidered/2014/09/03/345539074/i-feel-nothing-the-home-depot-hack-and-data-breach-fatigue
Wikipedia definition of Ransomware: https://en.wikipedia.org/wiki/Ransomware
A History of Ransomware Attacks: https://digitalguardian.com/blog/history-ransomware-attacks-biggest-and-worst-ransomware-attacks-all-time
You Should Share Your Health Data: Its Value Outweighs the Privacy Risk: http://www.kpcb.com/blog/you-should-share-your-health-data-its-value-outweighs-the-privacy-risk
How Much is Your Health Data Worth? https://innovatemedtec.com/content/how-much-is-your-health-data-worth
John Mason on LinkedIn: https://www.linkedin.com/in/johnmason4/
John Mason on Twitter: https://twitter.com/jtmasoniv
OakHorn Solutions: http://oakhornsolutions.com/

Find Us Online:
Touchpoint podcast Twitter: https://twitter.com/touchpointpcast
Reed Smith Twitter: http://www.twitter.com/reedsmith
Chris Boyer Twitter: http://www.twitter.com/chrisboyer
Chris Boyer website: http://www.christopherboyer.com/
Social Health Institute: http://www.socialhealthinstitute.com/

Sponsors:
Loyal: https://loyalhealth.com/
Influence Health: http://www.influencehealth.com/
Binary Fountain: https://binaryfountain.com/
dotHealth: https://get.health/touchpoint

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1h 5min
December 27, 2017 TP47 - 2017 Year in Review
This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.
In this very special episode, hosts Reed Smith and Chris Boyer recap the past year, sharing the high (and low) moments from the show, including awarding the first annual “touchies” award in the following categories: Best “Cold Open,” Best Episode, Best Alternate Name for TouchPoint/TouchCounterPoint, Best Guest and Biggest Fan. Special thanks to all of our listeners, guests and sponsors for making 2017 a transformative year for our podcast - and we look forward to much more in 2018! Happy New Year!
Find Us Online:
Touchpoint podcast Twitter: https://twitter.com/touchpointpcast
Reed Smith Twitter: http://www.twitter.com/reedsmith
Chris Boyer Twitter: http://www.twitter.com/chrisboyer
Chris Boyer website: http://www.christopherboyer.com/
Social Health Institute: http://www.socialhealthinstitute.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
1h 5min

FAQs about touch point podcast:

How many episodes does touch point podcast have?

The podcast currently has 506 episodes available.

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