touch point podcast

The digital space in healthcare is under constant change and evolution. Yet professionals in the industry are compelled to stay on top of the most current trends. How do stay relevant? In this episode, hosts Chris Boyer and Reed Smith discuss the theory of adult learning, share ways in which digital marketers can keep abreast of new trends in our space and also share what they’ve learned in over two years of podcasting. They are joined by Kathy Divis and Mike Schneider of Greystone, who share the history of the Healthcare Internet Conference, and what can be expected from this year’s conference.

Mentions from the Show:How to Apply the Adult Learning Theory to Learn FasterHealthcare Internet ConferenceKathy Divis on LinkedInMichael Schneider on LinkedInGreystone.netGreystone on digital2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision. 

Mentions from the Show:How to avoid a marketing technology #FailHere’s Why Most Digital Transformation Projects FailWhy digital transformations fail: 3 steps you can't skipJackie Martin on LinkedInBranchStrategy.com2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference 

Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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The technology stack is the hidden workhorse of a modern marketing team. Yet, to many, the concept of a synchronous martech stack is deemed “too techy” (and often relegated to IT). In this episode, hosts Reed Smith and Chris Boyer bust down the myths of the modern technology stack, outline a simple framework for health systems to use when assessing the tools they have available, and even discuss some of the trends facing the martech landscape. They are joined by Ed Bennett, founder of Martech.Health, in which he discusses ways health systems can assess and understand their technology needs.

Mentions from the Show:Marketing Technology StackHow to Build an Awesome Marketing Stack With Real Life ExamplesMarTech West 2019 RecapMartech.HealthEd Bennett on LinkedInEd Bennett on Twitter2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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A common mantra organizations hear when transforming themselves to become digital first is to “act more like a start-up.” But what does that actually mean? In this episode, hosts Chris Boyer and Reed Smith discuss the characteristics that larger organizations should embrace to become more like a start-up, including cultural and workplace design efforts. They also discuss challenges that start-ups face when working with health systems, and share some innovative successes health systems have seen by acting more agile and adept. They are joined by Rodney Reider, Partner at KA-Ventures, on his experience working within health systems and designing an innovative culture.

 Mentions from the Show:Act Like a Startup - MIT Sloan Management Review articleHow To Build A Startup Culture In A Big Organization - Work Design MagazineHealthcare startups struggle to navigate a business world that’s set up for them to fail - TechcrunchHealthcare Innovation - 10 Recent Examples Of Powerful Innovation In Healthcare - Forbes.comRodney Reider on LinkedInRodney Reider on TwitterMedicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rachel Neeley from Evariant joins us to talk about how precision marketing is also enabling organizations to focus their efforts on business results.

 Mentions from the Show:The Changing Structure of Marketing Departments in the Age of Disruptionthe Year of the Chief Digital Officer? Rachel Neeley on LinkedInRachel Neeley emailEvariant.comMedicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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In this very special episode of touch point, hosts Reed Smith and Chris Boyer feature a recent panel discussion that discusses best practices for online reputation and listing management. Hosted by Aaron Clifford of Binary Fountain, panel guests include Reed, John Musser of Sport Clips and Krystal Taing of RIO SEO. They cover a variety of topics including how SEO’s impact on listing ranking, how organizations manage franchise operations online and how to combat a negative reputation on Yelp. 

 Mentions from the Show:Aaron Clifford on LinkedInJohn Musser on LinkedInKrystal Taing on LinkedInSHSMD Connections 2019 Medicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer website

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Whether we like it or not, Facebook is still the most dominant social media platform - across all age ranges. Hosts Chris Boyer and Reed Smith discuss the latest stats of Facebook’s usage in the United States as well as some of the latest changes being made to the platform and how hospitals and health systems can take advantage of this powerful social platform. They are joined by Jenn Thai, Social Media Specialist at Johns Hopkins All Children’s Hospital, in which she shares how her organization embraced Facebook Live as a way to connect with their audiences. 

Mentions from the Show:Pew Research Center’s 2019 Social Media Factsheet10 facts about Americans and Facebook16 social media updates for marketers in 2019… so farJenn Thai on LinkedInJenn Thai on TwitterSHSMD Connections 2019 Medicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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It seems natural that philanthropy is a significant component of non-profit health systems - but how does digital play a part? In this episode, hosts Chris Boyer and Reed Smith discuss how digital is impacting the way donors interact with hospital foundations, from the psychological shift to crowdfunding to the digital tools used in modern fundraising efforts. They are joined by Jean Hitchcock, president of Hitchcock Marketing & Communications, in which she shares her experience helping health systems stay ahead of these trends and how development teams can benefit from partnering with marketing teams. 

Mentions from the Show:GoFundMe CEO: One-Third of Site's Donations Are to Cover Medical CostsGiving Statistics - CharityNavigator.orgHospital & Health Conversion Foundations - stakeholderhealth.orgWhy Smaller Donations Are One of 2019’s Biggest Online Fundraising Trends5 Digital Fundraising Trends to Watch for in 2019Jean Hitchcock on LinkedInHitchcock Marketing & CommunicationsSHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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While digital tools and technologies has become an essential part of our lives in society, do different generations use and value them equally? In this episode, hosts Chris Boyer and Reed Smith attempt to define the generational gap between Baby Boomers, GenX and Millennials and discuss the digital methods in which they access care. They are joined by Rob Rosenberg, president of SpringBoard Creative, who shares how medical associations are embracing digital to attract the new online consumer - regardless of age.  

Mentions from the Show:How to Engage Different Generations with Their Healthcare BenefitsWays millennials are utilizing healthcareAttracting, Hiring and Retaining Millennial Health Care WorkersLook to Generation X to see the future of health careRob Rosenberg on LinkedInRob Rosenberg on TwitterSpringboard Brand & Creative StrategySHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how this concept extends into the digital space. From hyper-local marketing to geo-fencing and geo-targeting, they discuss the origination of “local marketing” and how health systems can embrace a localized approach to their digital efforts. They are joined by expert Mike Vujovich, Director of Digital Marketing at OSF Healthcare in which he shares first-hand experience of how hospitals can act locally.

  Mentions from the Show:Wikipedia definition of “Local Store Marketing” 40+ SEO Statistics for 20197 Tactical Ways Every Business Can Use Local Marketing to Sell MoreMike Vujovich on LinkedInMike Vujovich on TwitterSHSMD Connections 2019 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute

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