touch point podcast

While not typically a focus of digital marketing, it has become increasingly important for health systems to develop formalized approaches to engage physicians - from either a recruitment perspective or to help improve referring patterns. In this episode, hosts Reed Smith and Chris Boyer take an honest look at the role digital plays in referring physician strategies and outline examples and approaches in how hospitals are using website content, email marketing and even social media to help physician outreach efforts. Featuring an interview with Kriss Barlow, owner of Barlow/McCarthey, in which she shares her expertise in referral development, training, and physician relationship strategies.

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At a hospital system, the role of the digital strategist is often seen as critical to helping an organization embrace digital tools and technologies. However, at some health systems there are multiple people holding that job title - and often they do not work closely with one another. In this episode, hosts Reed Smith and Chris Boyer discuss the roles and responsibilities of a digital strategist - whether they report into marketing, clinical or operations, and illustrate how their roles are more similar than expected. Also featuring an expert interview with Ann Goldman, Executive Director of Digital Strategy and Analytics for Multicare, in which she shares her perspective on how digital strategists across the organization can collaborate more effectively.

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Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems online. In this episode, hosts Reed Smith and Chris Boyer focus on two systems: Yelp and HCAHPS and discuss their differences, and how organizations should view both in the larger scheme of measuring patient experience. Featuring an expert interview with B.G. Porter of the Studer Group in which he discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers.

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Branding is important for organizations of all sizes because it helps to define their value, gives employees direction and motivation, and makes engaging with customers easier. But how can digital help with your branding efforts? In this episode, Reed Smith and Chris Boyer discuss how hospitals and health systems can use digital tools and techniques to align with their brand, help deliver an online brand experience and engage with patients, physicians and employees. This episode features an in-depth interview with Rob Rosenberg, owner of Springboard Brand & Creative Strategy in which he shares practical tips that your health system can use to develop a digital branding strategy.

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Recorded at the recent Healthcare Marketing & Physicians Strategy Summit, hosts Reed Smith and Chris Boyer are joined by Scot Singpiel, professional podcaster for University of Utah Health Sciences. In this episode they discuss the current state of podcasting, share tips on how to create a successful podcasting program and learn how Scot has developed The Scope - the prolific podcasting programs for his health system. 

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From Salt Lake City, hosts Reed Smith and Chris Boyer welcome a panelists of guests from the Healthcare Marketing & Physicians Strategy Summit: Dan Dunlop (Principal at Jennings), JK Lloyd, President and Co-Founder of Eruptr, Andrew Rainey, EVP of Strategy for Binary Fountain, and Travis Moore, SVP, Market Solution Sales at Kyruus. In this episode, the guests discuss the potential fallout of the Facebook/Cambridge Analytica news, dive into a deep discussion on the concept of the “digital front door,” and end the episode with a spirited debate.

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Clinical healthcare professionals are required to annually engage in ongoing education to maintain their certifications, In this episode, hosts Reed Smith and Chris Boyer share their thoughts on how hospital marketing professionals should do the same, and share ideas on ways we can begin engaging in synchronous and asynchronous learnings. In addition, they both discuss how podcasting has become an important aspect of their learning and led to the development of Touchpoint Media. They also share a segment from the Forum Quorum - a podcast sponsored by the Forum for Healthcare Strategists dedicated to learning.

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There has been a significant and evolving change in the work of healthcare professionals, driven be the role digital has had in the way they learn, communicate and practice care. In this episode, hosts Reed Smith and Chris Boyer are joined by the host of the upcoming podcast “The Exam Room” Dr. Bryan Vartabedian, to discuss how doctors can adjust to a system that’s changing faster than many doctors can process. From the public dialogue that physicians must embrace to the value of the digital footprint, Doctor V shares first-hand experience on how he has embraced technology into his practice.

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For hospital and healthcare professionals, the need for outside expertise and support is important to help navigate our constantly changing industry needs and demands to be competitive. In this episode, hosts Reed Smith and Chris Boyer discuss the evolution (and intersection) of the roles vendors, agencies and consultancies play in supporting their clients. This episode also features an expert interview with Ed Bennett in which he shares tips on how healthcare professionals can better assess their partner needs, and the website he’s launching to help ease their selection process.

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Artificial intelligence (AI) is in everything - your phone, your home, your car - yet, to many people, when you talk about AI, its use and application is misunderstood (and sometimes feared). In this episode, hosts Reed Smith and Chris Boyer discuss how this technology has implications across data management, responsible programming and population health management. Brian Gresh, President of Loyal Health, joins the podcast, sharing his expertise around the myths and realities of how hospitals and health systems can begin exploring AI to support the patient experience.

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