touch point podcast

touch point podcast

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touch point podcast episodes

  • TP60 - The Role of Digital in Marketing Research

    To hospitals, health systems and physician practices, the role of marketing research is an important part of development effective brand, engagement and growth strategies. And with the rise and impact of consumerism on healthcare, the methods used in market research are also evolving to include new digital tools and data sets. In this episode, Reed Smith and Chris Boyer discuss the various methods used by organizations when developing marketing research programs and interview expert Joseph Ridgway, President of Bruno & Ridgway Research Associates, on how hospitals can effectively leverage market research to support their strategies.

    Mentions from the Show:
    Understanding the Types of Marketing Research
    The Intersection of Digital Marketing and Market Research
    5 market research trends to watch in 2018
    BRAA Webinar: Using Consumers to Influence Healthcare Decision Making in 2018
    Joseph Ridgway on LinkedIn
    Bruno and Ridgeway on Twitter
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute
    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 5 min
  • TP59 - A CIO and a CMO walk into a Hospital…

    In this episode, hosts Chris Boyer and Reed Smith are joined by John Mason, founder of Oakhorn Solutions and upcoming host of The Connected Hospital podcast, to discuss the role of the CIO within hospitals and health systems. Over the last two decades, the concerns CIOs have had about safety and privacy have become more complex, and now the definition of the “connected hospital” has grown to include data interoperability, clinical optimization and putting the connected patient at the forefront of our efforts. The hosts also discuss how IT and marketing are now becoming important and necessary partners to approach digital consumerism.  

    Mentions from the Show:
    John Mason on LinkedIn: https://www.linkedin.com/in/johnmason4/
    John Mason on Twitter: https://twitter.com/jtmasoniv
    OakHorn Solutions: http://oakhornsolutions.com/
    Virtual reality takes local seniors on adventures, improves emotional well-being
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute
     
    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 min
  • TP58 - Reed Smith: Roving Reporter from SXSW18

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Since 2010, SxSW has developed a dedicated Health Track designed to inspire and educate patients, caregivers, providers, payers, policy makers, designers, entrepreneurs, and investors (this year’s topics range from the statistics of how wealth impacts health to the use of psychedelics to treat mental health disorders). In this episode, host Reed Smith files a series of “audio reports” from the floors of SxSW18, including interviewing Hugh Forrest, Chief Programming Officer for SxSW, Greg Matthews, Dr. Bryan Vartebedian, Joe Doyle and many others.
    Mentions from the Show:
    Hacking Health and Our Bodies – 2018 SXSW Programming Trends
    Hugh Forrest on LinkedIn
    Greg Mattews on LinkedIn
    Dr. Bryan Vartabedian on LinkedIn
    Joe Doyle on LinkedIn
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  • TP57 - Driving Innovation From Within

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Innovation. Everyone’s talking about it, but how do we actually embrace it? For hospitals and health systems - typically saddled with complex, large and siloed organizations - finding ways to innovate and improve the way to deliver care can be notoriously difficult. In this episode, hosts Reed Smith and Chris Boyer address this important topic, outlining characteristics found in innovative organizations and share top trends in innovation that hospitals are facing today. Featuring an expert interview with Steve Wimmer from CoMotion and OpenIDEO, in which he shares his experience developing innovation within hospitals.  
    Mentions from the Show:
    BCG - Digital Innovation in 2018
    How Digital Transforms Innovation Strategy
    A Digital Overhaul for Innovation Operations
    Organizing for Digital Innovation
    The Top 5 Digital Innovation Priorities for Hospitals
    Steve Wimmer on LinkedIn
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 min
  • TP56 - CX: Understanding Customer’s Needs to Improve their Experience

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Hospitals and health systems understand the importance of understanding and optimizing the customer experience. Whether through customer journey mapping or developing systems to gain a 360 degree voice of the customer, the fact remains - superior customer experiences are the most impactful way to differentiate and gain a competitive advantage. In this episode, hosts Chris Boyer and Reed Smith review five findings from the 2018 CX Trends Report by InMoment and discuss how these trends impact our industry today. This episode also includes an interview with communications expert Kristin Faulder, in which she discusses best practices in how organizations can develop a communication framework across the entire customer experience.
    Mentions from the Show:
    2018 CX Trends Report - InMoment
    “Master the art of influence – persuasion as a skill and habit”
    Simon Sinek (author of “Start with Why and Leaders Eat Last”)
    Kristin Faulder - Twitter
    Kristin Faulder - LinkedIn
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 8 min
  • TP55 - Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to rethink their approach to leveraging this popular social platform. In many ways, this will impact the ways we utilize Facebook advertising, as well. In this episode, hosts Reed Smith and Chris Boyer explore the ways Facebook advertising has evolved and share ideas that have a potential to become a trend in social media advertising. In this episode, we also feature a sneak preview of a new podcast focused on Online Reputation Management, That’s What They Said. Thanks to Margaret Shepard and David Henke for providing additional insights for this episode.
    Mentions from the Show:
    Will Facebook’s Changes Affect Your Hospital’s Social Strategy?
    Facebook lost around 2.8 million U.S. users under 25 last year. 2018 won’t be much better.
    101-Point Guide To Master Facebook Custom Audiences
    How to Use Facebook Canvas for Posts or Ads (or Both!)
    Facebook Canvas Custom Audiences: How to Create
    3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
    Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min
  • TP54 - The Disruptive Trifecta for Healthcare: Google, Facebook and Amazon

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Disruption in healthcare comes in many forms, but the often when talking about outside threats to the industry, healthcare professionals often focus on technology companies as the most disruptive. And specifically, the three major tech companies looking to disrupt our industry are Google, Facebook and Amazon. In this episode, hosts Chris Boyer and Reed Smith discuss some of the recent news of these three companies, and share how they are seeking to disrupt healthcare. From artificial intelligence, to modifying our well-being to changing the way to insure our employees, hear how the disruptive trifecta can potentially impact healthcare delivery in the future. Featuring an expert interview with Lance Lunsford from the Texas Hospital Association.
    Mentions from the Show:
    Why Health Care Is Ripe for Digital Disruption
    Customers, Tech Drive Health Care Disruption
    Google is developing its own prescription for U.S. health-care costs: smarter artificial intelligence
    Alphabet's five-year plan to map the entire journey of human health
    Facebook Says Its Update Will Make It 'Better' for Your Mental Health.
    Turn Off Messenger Kids, Health Experts Plead to Facebook
    Facebook Users Press Privacy Claims Over Tracking At Health Sites
    Here's How Amazon Could Disrupt Health Care (Part 1)
    Amazon in healthcare: disruption in motion or a nothing-burger?
    Lance Lunsford on LinkedIn
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 2 min
  • TP53 - Managing Your Digital Data Blueprint

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    For integrated hospitals and health systems, the simple task of managing your online location directories - whether through your website or on third-party listing sites - can be excruciatingly frustrating. From keeping up with manual updates to trying to develop a single source of truth, the process of keeping your digital data footprint up-to-date is challenging. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations have been addressing this problem over the years and share best tips and practices to help digital marketers keep their listings as current as possible. We also interview Carrie Liken, head of healthcare at Yext, and she shares her experience on how hospitals are facing this challenging problem.
    Mentions from the Show:
    Fix Google Maps before patients start dying
    Reputation.com: Make online business listings a priority of 2018
    Moz.com: Why listing management is important
    Yext.com
    Carrie Liken on LinkedIn
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute
     

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr 3 min
  • TP52 - The Power of Superfans (aka The Birthday Episode)

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    Digital hospital marketers and communicators often struggle to build strong relationships with their audiences. At a time when customer loyalty is impacting the relationship patients have with health systems, the importance of identifying and leverage superfans is becoming more and more imperative. In this “birthday episode,” hosts Reed Smith and Chris Boyer spend time discussing the power of the superfan, and share ways in which organizations have been able to build a successful approach to engage these important advocates for their brand. Featuring an expert interview with Jake McKee, online community expert and CEO of Community5.
    Mentions from the Show:
    The power of superfans to marketing
    What about the micro-influencer
    Forbes: Superfans 4 steps to building that audience
    AMA; Four ways to Leverage your superfan audience
    Is Instagram is the superfan secret weapon?
    Community5
    Jake McKee on LinkedIn
    Jake McKee on Twitter
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website
    Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min
  • TP51 - Doctors Don’t Do Digital, Do Dey?

    This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

    There has been increasing demand for physicians and doctors to play a more active role in digital, but what does that exactly mean? In this episode, hosts Reed Smith and Chris Boyer break down the differences of digital in healthcare - digital marketing, digital health, digital innovation and digital experience - and discuss how physicians are participating more frequently in how digital and healthcare is used today. This episode also feature an expert interview with Dr. Peter Alperin, VP at Doximity about how physicians have evolved over the years in using digital.
    Mentions from the Show:
    Michael Venske’s website
    3 Ways Social Media Revolutionized Healthcare
    AMA Guidelines on Digital Health
    Are Digital Doctors the Future of Health
    Doctors and Digital Innovation
    Doctors and Digital Experience
    Dr. Peter Alperin on LinkedIn
    Dr. Peter Alperin on Twitter
    Doximity
    Find Us Online:
    Touchpoint podcast Twitter
    Reed Smith Twitter
    Chris Boyer Twitter
    Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    1 hr

About touch point podcast

From the publisher's feed

touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed…

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