To hospitals, health systems and physician practices, the role of marketing research is an important part of development effective brand, engagement and growth strategies. And with the rise and impact of consumerism on healthcare, the methods used in market research are also evolving to include new digital tools and data sets. In this episode, Reed Smith and Chris Boyer discuss the various methods used by organizations when developing marketing research programs and interview expert Joseph Ridgway, President of Bruno & Ridgway Research Associates, on how hospitals can effectively leverage market research to support their strategies.

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