Today, Noah and John sit down with real estate titan Holly Parker, founder of the Holly Parker Team at Compass, who has done over $13 billion (yes, with a B!) in sales. Holly shares her pulse on the New York City real estate market—from the revival of co-ops to the emotional journey sellers face in tough negotiations. She shares insights on setting pricing expectations, the impact of scent in staging, and how cold plunges help her manage the stress of high-stakes real estate. It's a revealing look into how one of the industry's top performers maintains her edge while staying grounded. Top stuff from the tip top!

Highlights:

00:50 – NYC is a high-energy magnet drawing in domestic buyers despite challenges

02:40 – What’s Selling

04:30 – Market Balance

05:30 – Record-Breaking Sales

06:15 – Prepping Dated Co-ops

08:30 – The Price Cut Challenge

10:00 – Managing Difficult Clients and Protecting Your Energy

12:30 – The Power of the Phone Call

13:20 – Marketing Starts with Energy

14:30 – Scent Strategy

16:50 – Handling Stress

20:10 – Why Compassion is Essential

22:30 – Knowing When to Let Go

Holly's Sites:

https://hollyparkerteam.com/

https://hollyparker.com/

Connect with Holly on LinkedIn:

https://www.linkedin.com/in/hollyparker-nyc/

Follow Holly on Instagram:

https://www.instagram.com/hollyparker_nyc/

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