With today’s episode, we have the man behind the Lane Frost Brand,  Stetson Frost. If you don’t know about Lane Frost Brand, you need to  check out all their gear and what all they’re doing for the sport of  rodeo all in honor of one of the greatest cowboys the sport has ever  known...Lane Frost. From his world championships, to his tragic death in  Cheyenne, Lane’s story has been immortalized in several ways and  throughout my journey of creating content for the sport, I’ve been  fortunate to get to know Stetson and the Frost family.