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Tourism Media Mayhem
Tourism Media Mayhem episodes
- 14: Sedona: What A World Without Tourism Marketing Looks Like
World-renowned destination Sedona, Arizona, has too many visitors and has put all visitation marketing campaigns on pause. Josh and Sasha talk with Sedona Chamber President and CEO Candace Carr Strauss about the challenges this very special place is going through.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
46 min - 13: Making the Most of Email MarketingAre you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors.Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
32 min - 12: How Can Your Destination Capitalize on the Holiday Travel Surge?
Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
23 min - 11: A New Spin on Outdoor
Learn how to think outside the box and get creative with your outdoor buys with Carvertise.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
29 min - 10: Top Mistakes Destinations Make While Media Buying
Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
36 min - 9: A Paid Search Primer
Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
40 min - 8: Inside Visit Oakland's MarketingJosh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two.Visit OaklandTourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
48 min - 7: Persona Mapping
In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona.
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min - 6: The Inside Scoop on OTT
What is OTT? What types of OTT are out there? How can OTT help your destination? Sasha and Josh discuss it all in this episode!
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min - 5: Let the Games Begin
Josh and Sasha go head-to-head in a competition to solve marketing challenges for destinations real and imaginary. There may or may not be dinosaurs involved...
Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].
Learn more about your ad choices. Visit megaphone.fm/adchoices
33 min
About Tourism Media Mayhem
From the publisher's feed
"How the $%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers,…
attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it. This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.