Tourism Media Mayhem

Sasha and Josh review current media trends and how they may apply to destination marketing. They discuss the current privacy issues between Facebook and Apple, how it may affect your marketing, and a few tips to help you navigate the changing forecast that is online marketing right now. They discuss how demonstrating authenticity in your marketing and being true to your destination's unique offerings is an essential key to establishing loyal visitation. Lastly, they shed some light on the growth of smart speakers in homes and how they may contribute to the future of marketing.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on Tourism Media Mayhem: Josh and Sasha let you listen to someone else for a change. They talk to Tim Johnston of DynAdmic about their weird name, the importance of contextual targeting, how strong video ads can be, and how with all things combined, destination marketers can take their strongest assets to the next level.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Sasha and Josh discuss building a media mix based on specific goals. They’ll describe what types of goals destinations may have when it comes to marketing, how those goals can be set up, as well as what tactics may be best to implement when it comes to each goal. They discuss in-depth tactics surrounding awareness and lead gens goals, as well as touch on a few others. The great debate between digital and traditional media takes place and shots are fired.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices

The two hosts, Sasha Jackson and Josh Scheer, introduce themselves and discuss what the Tourism Media Mayhem podcast is all about. They give a brief synopsis of what kinds of things they’ll debate on the podcast from what marketing tactics they’d recommend for destination marketers to new techniques and tips and tricks in the industry. They set the stage for the candid discussions that will ensue in coming episodes, as well as all-in-good-fun arguments about digital and traditional media.

Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices