Tourism marketing China is an extremely hot topic around the globe. China is the world’s biggest outbound tourism market and the number of Chinese outbound tourists account for about 10% of international tourists. In todays milestone episode we are speaking with George Cao, Co Founder and CEO of Dragon Trail Interactive a travel focused digital marketing […]

Tourism social media marketing looking towards 2016 What were some of the good news rollouts and what are some of the things that we maybe need to forget in the world of tourism social media and what lessons we need to think about going into 2016. Jesse Desjardins Global Manager Social & Content for Tourism AustraliaPaul […]

Content types for event social media is the topic of this week’s Tourism Tweetup the Podcast episode and the guest this week is me! I have been speaking on the topic of how to develop a social media plan for local and regional events at many conferences this year and although it would be tough […]

There were lots of names I could have called this episode; Tracking what social media drives bookings; Using tracking & tools to improve your hotel marketing; Tracking of your social media activities to improve your marketing; Getting technical – tracking your social media efforts; There were a bunch of options but the point is listen to […]

In this episode we chat with Brian Matson about how to Maximise Your Digital & Social Content. Brian is Senior Director of Strategy & Education at TwoSix Digital and former Marketing Director at Fargo-Moorhead Convention & Visitors Bureau. We talk about utilising your existing content – be this Pinterest boards, blog posts, Instagram images, Tweets, Facebook posts and videos – and importantly […]

This episode comes to you live from Australian Regional Tourism Network Convention 2015.  This event was held in Victor Harbor in the Fleurieu Peninsula of  South Australia. Although not every issues raised at the convention is covered off in this podcast episode it does gives some taste of the key themes and topics to come […]

The influence of Instagram for tourism marketing an interview with Lauren Bath. There is debate about influencer marketing and if Instagram actually impact visitation to tourism destinations. In this episode we talk with high profile Instagramer Lauren Bath about the influence of Instagram for tourism marketing. Chef turned photographer Lauren Bath is a self identified social […]

In this episode we come to you live from TRAVELTech Conference in Sydney Australia. This conference is run by Martin Kelly from TravelTrends and this years theme was Disruptive Influencers. The conference speaker line up included representatives from AirBnB, Uber, Hotel Tonight, HelloWorld, Dimmi, Booking Boss and many more. We spoke to several of the […]

In this week’s episode we are discussing Customer Journey Mapping for tourism businesses and destinations with Dr. Moira Scerri from SEPIA Consulting. Moira explains what customer journey mapping is, why it is important and how this impacts our marketing as well as other business departments and operations. I was inspired to interview Moira after reading an […]

When we’re talking about video and television, brand-funded content in the industry refers to content that is funded by a brand or advertiser, rather than a TV network. On Tourism Tweetup the Podcast we chat with travel presenter and producer Adam Ford and we’ll be talking about Branded TV. Yes I know it is probably sounds like […]