Mobile marketing insights for travel and tourism Strategist and author Tim Hayden has worked with many brands we are familiar with such as Dell, Bacardi, Kraft and Hilton. He is currently VP of Marketing at Zignal Labs a real time cross media story-tracking platform. In 2014 Tim and friend Tom Webster wrote and published a […]

What is content marketing and how it drives ROI In this episode of Tourism Tweetup the podcast we chat to Jacki James a strategist at Zuni a Sydney based digital agency about content marketing and if you can track an ROI on content marketing. Jacki defines content marketing by starting with what content marketing is not. […]

Insights into Travel Oregon’s tourism marketing campaign Thrilled to chat with Mo Sheriffdeen from The Oregon Tourism Commission (Travel Oregon) about their latest tourism marketing campaign the ‘7 Wonders of Oregon’. Mo Sheriffdeen the man in charge of Digital Brand Strategy & Publishing at Travel Oregon and we chat about this campaign as well as general marketing and […]

Experimenting with Twitter ads for tourism In this episode of Tourism Tweetup the podcast we chat to Theresa Overby who manages social media for Louisiana Travel about their recent Twitter ads campaign. A fantastic podcast for those wanting to focus on using Twitter in their tourism marketing activities We start off by talking about Twitter in […]

Social media activities in the guided holiday sector: a chat with Trafalgar Tours We covered a lot of ground while chatting to Head of Marketing at Trafalgar Katherine O’Neill. “Social is really at the heart of our communications now” says Katherine O’Neill from Trafalgar. Visit the Trafalgar Tours website and scroll to the bottom of their site […]

Talking Snapchat and Tourism with Taylor Jones from Lake Louise Ski Resort. I met Taylor Jones at Eye For Travel Conference in San Francisco recently where he shared stories of what Lake Louise Ski Resort are doing across their social channels with a focus on the social media platform Snapchat. Snapchat has been around for just […]

Social Media Tourism Snapshot from Social Media Marketing World 2015 Social Media Marketing World is a huge conference with around 2500 attendees from every industry you could imagine. I attended the event predominately to learn but it was also great to chat to others working in the tourism and travel industry to understand what’s happening globally […]

Insights into Chinese outbound tourism chatting with George Cao from Dragon Trail Interactive, China. In episode 23 of Tourism Tweetup the Podcast we chat to George Cao co-founder and CEO of Dragon Trail Interactive, a digital marketing agency and travel technology company based in China. Dragon Trail helps travel and tourism organisations reach and connect with China’s […]

The Digital Journey chatting with Nick Hall In episode 22 of Tourism Tweetup the Podcast we chat to Nick Hall of Digital Tourism Think Tank about the digital journey and why as tourism marketers we need to understand the stages a traveller or potential traveller takes to find us and experience our product. Highlights, Notes & […]

Running a tourism instameet One week ago we ran a live Tourism Industry Instameet in Sydney, Australia. We had around 70 travel and tourism industry people attend and the purpose was to learn what an Instameet is and how they run, as well as meeting and connecting with some great travel Instagrammers and industry peers. […]