What is a style guide and why you need one for your tourism business In episode 81 we are chatting with Haydn Boschetti, Design Director at Swish Designs and we talk about brand, branding and why your tourism business should have a style guide.   You can connect with Haynd here. What is a style […]

Tourism accreditation to build trust, stand out and grow your business In episode 80 we are chatting with Sheridan Ferrier, NSW Program Manager for ATAP which is the Australian Tourism Accreditation Program about how through tourism accreditation, tourism businesses can build trust, stand out and grow bookings to their business.   SHOW NOTES   HollyG: Welcome […]

Influencer marketing should be called relationship marketing, here’s why. In episode 79 of Tourism Upgrade I speak with Debbie Mundell, Head of Content at HYLAND, a Sydney based communications agency, about all the dramas that have been going on of late with Instagram – with fake accounts and fake followers – and cut through to […]

Governance for Tourism Boards and Destinations Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome Airbnb expert and host and governance and strategy consultant, Jodie Willmer. We’ll be having a discussion on governance for tourism destinations and specifically talking about some […]

Designing a social media strategy for tourism Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a […]

Creating awesome media famils Tips for making media famils awesome. Welcome to episode 76 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G., and today we will be discussing tips for creating and running awesome media famils, and I have with me Emma Castle. Emma works for […]

2017 China tourism marketing A huge thanks and welcome back  to George Cao, Co-founder and CEO of Dragon Trail Interactive based in Beijing, China. Dragon Trail Interactive is a travel focused digital marketing agency helping clients reach and engage with affluent Chinese consumers online. In this episode, George runs us through where the opportunities are for 2017 China […]

Three tools to help you grow and manage social media. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I’m going to share with you three tools that I use that help manage social media. Also in this episode I am going to […]

How to create customer personas for your tourism brand. Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome back to the podcast, Bronwyn White from MyTravelResearch.com, and we’ll be chatting about how to create customer personas for your destination. What is […]

2017 Tourism Marketing In this episode we discuss some of the tourism marketing activities and highlights from 2016 and look towards 2017 planning with Isaac Mizrachi Director of Tourism for the destination of Tel Aviv. 2017 Tourism Marketing. Please PLAY above to listen!   HollyG: Welcome to episode 72 of Tourism Upgrade, the podcast unpacking marketing […]