Storytelling. How to tell your great tourism business story. Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome author and presenter Andrew Griffiths and we will be chatting about storytelling. Welcome to Tourism Upgrade the Podcast Andrew. HollyG: Although you […]

Getting cut through with your press release with Angela Thompson from Travmedia Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Angela Thompson, Regional Director for Australia of TravMedia and Food4Media. Today on the Podcast we will be talking about getting […]

Working with Bloggers, Influencers and Travel Brands, insights from Tourism Upgrade – LIVE event. Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and this episode was recorded at a Tourism Upgrade LIVE event in Sydney. I chat with panelists Sophie Baker from Wanderlust Union […]

How small tourism destinations can use social media for success with Kate Duffy Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Kate Duffy, Marketing Manager Consumer Engagement for Tourism & Events Queensland. Today on the Podcast we will we […]

Tourism, Millennials and Pokémon Go with Suzanne Nguyen Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and we welcome digital consultant Suzanne Nguyen as our guest.  On the podcast today we’ll be chatting Millennials, Snapchat and a bit of Pokemon Go. Holly G: Welcome […]

How Thailand Markets Itself Globally chatting with the Minister for Tourism, Thailand. Welcome to tourism upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G and today we welcome Thailand’s Minister for Tourism Mrs Kobkarn Wattanavrangkul.  Today on the podcast we’ll be chatting about how Thailand markets itself […]

China Ready for Tourism, what does it really mean? with Deanna Varga from Australian National Maritime Museum Welcome to Tourism Upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Deanna Varga, Assistant Director of Commercial and Visitor Services at the Australian National Maritime Museum. Today […]

The Changing Face of Family Travel with Janeece Keller from Bound Round Welcome to tourism upgrade the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G. and today we welcome Janeece Keller, founder and CEO of Bound Round, a family travel platform.  Today on the podcast with Janeece, we’ll […]

What help does your tourism business REALLY need! Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Giovanna Lever, experienced marketer and Founder of a new business called Smart Sparrow. This podcast topic was originally going to be on how do […]

What makes for great video content and why is video important for tourism Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Blake Phillips, Head of Creative Video at Seven West Media. today on the podcast we will be discussing what makes […]