Airbnb Opportunities for Tourism Destinations In this episode, episode 71, I enjoy a fantastic chat with Airbnb host and expert Jodie Willmer about opportunities and lessons for tourism destinations regarding Airbnb’s latest move into Trips. Jodie has a tonne of experience in strategy and governance for destinations and not for profits so is the perfect […]

Toilets and Tourism – Episode 70 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Bronwyn White from MyTravelResearch.com and we will we chatting about Toilets and Tourism. WARNING: this post contains lots of puns! But wee’d love to hear your’s. […]

Conducting a social media audit Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG, and today we welcome Amanda Kendle, who is a podcaster at the Thoughtful Travel Podcast, blogger at Not a Ballerina, as well as being a social media consultant. Today, we will […]

What is Food Tourism? Culinary tourism or food tourism represents when visitors have a food experience while they’re travelling. It’s about building the destination brand based on its food experiences and offering food based experiences for people to enjoy while in the destination. This could be signature restaurants, winery tours, cheese trails, craft beer experiences, apple […]

What is Consumer-First Marketing? Consumer first marketing is the heart and soul, and should be at the heart of every great marketing strategy. It’s about understanding who your consumer is, who is it that you are entering into a relationship with, and understanding who that person is, what motivates them and every touch point, every piece […]

Pinterest to Drive Traffic to Your Tourism Website We welcome Louise Cottrell from Travel Pinners to chat with us in episode 66 of Tourism Upgrade and we will we discuss how to use Pinterest to drive traffic to your tourism website. Please see the show notes below. There is more detail in the audio recording and we urge […]

Instameets for Tourism We welcome Digital Marketer Jared Mendham to chat with us in episode 65 of Tourism Upgrade and we will we chatting about Instameets, are they really worth it for tourism destinations?   Please see the show notes below. There is more detail in the audio recording and we urge you to press […]

If you only had a $1000 marketing budget, what would you spend it on? Part 1. I ask all my guests this question, if you only had a $1000 marketing budget, what would you spend it on and in this episode, six of our awesome tourism marketers share their thoughts. Welcome to Tourism Upgrade the […]

How Tourism Destinations Can Become Visual Influencers. We welcome Amrita Chandra, Head of Marketing at CrowdRiff and chat about how tourism destination can become visual influences.   HollyG: To get into our topic today I guess it’s probably good place to start, for destinations for tourism destinations what role does or should social media content play? […]

How Google ranks your website: and what you can do to improve your rankings in search tips from The Wired Agency. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Angela Hampton from The Wired Agency and thrilled that we will […]