Tower After Hours

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements.

We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business.

Enjoy.

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy.

We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok.

Enjoy.

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a personality.

In Episode 52, Haley, Grace, Nora, and Danny discuss strengthening your agency's content marketing strategy. From keeping content fresh through revisions to keeping track of content through audits and archives, the team talks about the importance of developing a content strategy that moves beyond just writing good sentences.

Learn how to update old content, align your content with a client's larger goals, and create copy to meet the customer where they're at.

Grace's resources discussed in this episode:

https://bit.ly/3gVMwCZ (John Bonini - worth the follow)

https://bit.ly/3gOZ1kU (Content Marketing Institute: Republishing Old Content)

https://bit.ly/3d7tfgy (Google Analytics)

Nora's resources discussed in this episode:

https://bit.ly/3dq4Hjp (SEMRush: Developing a Content Audit)

https://bit.ly/3d7dAOw (SEMRush Content Audit tool)

Danny's resources discussed in this episode:

https://bit.ly/3j5qMHk (Copywriting Is Not Necessarily Creation)

https://bit.ly/3vVxnXI (Moz: Content and the Marketing Funnel)

Haley's resources discussed in this episode:

https://bit.ly/3vQwpfp (Builtvisible: Content Discovery Tool)

In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.

In episode 50, we dig into how to build your marketing budget. Thousands of marketing budgets were completely scrapped this year due to the COVID-19 pandemic. We discuss how to build a flexible budget that provides both a safety net and room for experimentation.

In episode 49, we talk all things digital accessibility! Accessibility is something we spend a lot of time and energy on at Tower because we believe in creating a more accessible digital world for everyone to enjoy. Today we take a look at a few ways designers and developers can better satisfy ADA requirements and improve the usability of their websites.

Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.

Tower Marketing is proud to support the Lancaster American Heart Association and partner with them to bring you the 2020 Lancaster Heart Walk Podcast.

In our latest Tower After Hours episode, James, Alyssa, Dustyn, and Nora discuss our favorite (and least favorite) Super Bowl commercials.