In Episode 51, Allyson, Grace, and Mike discuss email marketing and the move to a more interactive experience with email marketing automation. Learn how to build a list of engaged subscribers, how to keep them interested with tailored content, and how to seal the deal with a strong CTA.

In episode 50, we dig into how to build your marketing budget. Thousands of marketing budgets were completely scrapped this year due to the COVID-19 pandemic. We discuss how to build a flexible budget that provides both a safety net and room for experimentation.

In episode 49, we talk all things digital accessibility! Accessibility is something we spend a lot of time and energy on at Tower because we believe in creating a more accessible digital world for everyone to enjoy. Today we take a look at a few ways designers and developers can better satisfy ADA requirements and improve the usability of their websites.

Tower After Hours is back! Thanks to a new virtual recording setup we are back with a new episode all about influencer marketing. A lot has changed in the influencer world over the past few years (and even more so in the past few months). Join us as we talk micro-influencers, viral TikTok products, and influencer marketing in the middle of a global pandemic.

Tower Marketing is proud to support the Lancaster American Heart Association and partner with them to bring you the 2020 Lancaster Heart Walk Podcast.

In our latest Tower After Hours episode, James, Alyssa, Dustyn, and Nora discuss our favorite (and least favorite) Super Bowl commercials.

In our latest Tower After Hours episode, Amanda, Haley, Emily, and Kaitlin discuss artificial intelligence, the most popular things people Googled this year, and the end of retail stores as we know them.

In our latest Tower After Hours episode, Kelly, Nora, and Pete discuss the changes in Instagram's like structure, this year's top social media fails, and the psychology behind email marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest Tower After Hours episode, Amanda, Kelly, Mike, James, and Kaitlin discuss which scary costumes are trending this year, the mystery of who killed Blockbuster, and the rise of addictive subscription box marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest episode, Mike, Alyssa, Haley, Kimmick, and Kelly discuss whether dark mode is good or evil, a bold choice by Doritos, how to determine your marketing budget, and what your ideal work environment says about you. It's a great conversation, so listen in!