Tower After Hours

Tower After Hours, Digital Marketing Podcast, Episode 36: Swiping Left On The Jolly Green Giant

In this episode, Haley, Shaw, Kaitlin, and Amanda discuss how click-thru rates (CTRs) may impact how your site and ads rank in search engines. They also analyze the brand collaboration between Green Giant and FarmersOnly.com, the new foldable smartphone, and how the world of marketing may be changing with virtual-reality merchandising.

There may or may not be some conspiracy theories thrown in there. You won't want to miss this episode!

What We Talked About:

- https://searchengineland.com/google-doc-rekindles-myth-that-click-through-rate-affects-rankings-312802

- https://www.marketingdive.com/news/jolly-green-giant-matches-with-dating-site-to-help-farmers-find-love/548199/

- https://uxdesign.cc/the-phone-with-a-foldable-display-is-here-a-ux-perspective-ebc0201c5e03?ref=webdesignernews.com

- https://www.marketingdive.com/news/kellogg-sees-18-sales-bump-through-pilot-for-vr-merchandising-tool/548512/

Tower After Hours Digital Marketing Podcast, Episode 35: Our Post-Super Bowl Wrap-Up

In this episode, Kelly, Amanda, Alyssa, and Meg talk about brands like Dominos, Amazon, Skittles, and Gilette approached marketing for the Big Game (before, after, and during). We also touch on how brands have found a home on Instagram.

What We Talked About:

- https://www.marketingdive.com/news/dominos-doles-out-loyalty-points-for-all-pizza-including-competitors/547229/

- https://medium.com/s/story/super-bowl-liii-and-the-great-deflation-e80408290303

- https://searchenginewatch.com/2019/01/31/gillette-video-search-traffic/

- https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/

Tower After Hours Digital Marketing Podcast, Episode 34: Hackvertising & Interactive Marketing

In this episode, Pete, Kaitlin, Amanda, and Paige discuss how the Mondelez Cadbury company will be employing hackvertising in their latest marketing stunt. We also dive into Burger King's latest geolocation marketing strategy, how Netflix's Black Mirror Bandersnatch has us shook, and the new personalized "Discover Weekly" playlist ads that Spotify will be using. Buckle in -- it's a wild ride!

What We Talked About:

- https://www.marketingdive.com/news/cadbury-challenges-fans-to-find-creme-eggs-hidden-in-other-brands-ads/545263/

- https://www.adweek.com/brand-marketing/what-marketers-can-learn-from-burger-kings-geo-conquesting-strategy-against-mcdonalds/

- https://www.marketingdive.com/news/netflixs-hit-bandersnatch-takes-interactive-marketing-to-new-level/545202/

- https://marketingland.com/spotify-opens-personalized-discover-weekly-playlists-to-brand-sponsorships-254882

Tower After Hours Digital Marketing Podcast, Episode 33: And Happy Holidays!

In this episode, Kelly, Meg, Mike Matus, and Ashleigh discuss the start of the holiday shopping season. We're talking about when and where customers shop, when the online shopping bubble will burst, the future of shopping in stores, and what will become of abandoned shopping malls. Listen in! You won't want to miss this.

What We Talked About:

- https://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html

- http://www.bbbs.org/bigpotential/

- https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers

Tower After Hours Digital Marketing Podcast, Episode 32: Hilltop Moisture

In this episode, Alyssa, Kate, Tim, and Amanda discuss the birth of the Philadelphia Flyers mascot, Gritty, the pros and cons of an open office layout (they'll surprise you!), and the intense hiring process that Amazon swears by. We also dive into the latest SodaStream ad and the start of the new "soda war." Intrigued? Listen in! You won't want to miss this.

What We Talked About:

- https://www.adweek.com/creativity/how-the-flyers-created-gritty-the-internets-most-beloved-mascot/

- http://freakonomics.com/podcast/open-offices/

- https://www.linkedin.com/pulse/peek-inside-amazons-expansion-playbook-send-george-anders/

- https://www.marketingdive.com/news/sodastream-mimics-iconic-coke-ad-while-stressing-plastic-pollution-problem/542179/

- SodaStream Ad: https://youtu.be/Tejd7ntLGeE

- Coca-Cola Ad: https://youtu.be/1VM2eLhvsSM

Tower After Hours Digital Marketing Podcast, Episode 31: From Influencer Marketing to Reese's Cups

Dive into the world of influencer marketing and design! In this episode, Julia, Paige, Amanda, and Ashleigh discuss how influencers can make or break brands. Adobe MovingStills, Capri Sun's anti-bullying campaign, and Reese's latest Halloween ads are also referenced. You won't want to miss this.

What We Talked About:

- https://www.towermarketing.net/blog/influencer-marketing-strategy/

- https://www.adweek.com/brand-marketing/iconic-brand-mascots-are-shaving-and-growing-mustaches-to-support-mens-health/

- https://www.adweek.com/brand-marketing/capri-sun-created-a-massive-cafeteria-table-to-help-stamp-out-bullying-at-school/

- https://www.marketingdive.com/news/reeses-notsorry-ads-drive-conversation-purchase-intent-ahead-of-hallowee/539630/

- https://petapixel.com/2018/10/17/adobe-movingstills-can-add-camera-moves-to-still-photos/?fbclid=IwAR17Mbbm8K4PAoomgPAD6Ri92WGfVUtMpTH32QiUFNHweacpy_JZvtFUIDw

Tower After Hours Digital Marketing Podcast, Episode 30.

Listen in as Kaitlin, Pete, Mike, and Amanda discuss everything from controversial advertisements and fading design trends to the increase in digital ad spend and the latest Arby's social stunt!

What We Talked About:

https://www.searchenginejournal.com/brand-stand-controversial-political-issues/270091/

https://whitehatsdesign.com/web-design-trends/

https://marketingland.com/report-digital-now-makes-up-51-of-us-ad-spending-248617

https://www.marketingdive.com/news/arbys-offers-free-brand-inspired-tattoos-in-sandwiches-for-life-promo/532566/

Tower After Hours - a digital marketing podcast from Tower marketing, In Lancaster, PA. In this episode, we dive into the world of web unicorns, virtual newspapers, Insta-Novels, "finstas," and the latest KFC promotional campaign. Don't miss out on the laughs as we discuss our thoughts on the latest digital marketing issues!

Tower After Hours - a digital marketing podcast from Tower marketing, In Lancaster, PA. In this episode we’re talking about the relationship between marketing and sales, creating a great PPC campaign, content that SEO approves of, and the fact that our families just don’t understand us.

Episode 27 of Tower After Hours - Digital Marketing Podcast presented by the Tower Marketing team. In this episode, we discuss YouTube's new "time well spent" feature and it's impact on advertising, using virtual reality to give customers a new experience, how retail customers can now be given rewards for wearing "smart clothes," and the future of meal kits -- Chick-Fil-A style!