Tower After Hours

In our latest Tower After Hours episode, Amanda, Haley, Emily, and Kaitlin discuss artificial intelligence, the most popular things people Googled this year, and the end of retail stores as we know them.

In our latest Tower After Hours episode, Kelly, Nora, and Pete discuss the changes in Instagram's like structure, this year's top social media fails, and the psychology behind email marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest Tower After Hours episode, Amanda, Kelly, Mike, James, and Kaitlin discuss which scary costumes are trending this year, the mystery of who killed Blockbuster, and the rise of addictive subscription box marketing. Tune in for a lively conversation on what's happening in marketing this month!

In our latest episode, Mike, Alyssa, Haley, Kimmick, and Kelly discuss whether dark mode is good or evil, a bold choice by Doritos, how to determine your marketing budget, and what your ideal work environment says about you. It's a great conversation, so listen in!

In our latest episode, Kate, Nora, and Amanda discuss why Nicki Minaj should be your next brand specialist, the powerful rise of hard seltzer in the beverage industry, and Mad Men's marketing advice. Buckle in! This one is a bit of a rollercoaster.

In this episode of Tower After Hours, Pete, Kaitlin, and Kelly discuss how to get free stuff from big brands, how Blue Bell is handling the ice cream licking crisis, and how to properly communicate in a digital age. We feel confident in saying, it's utterly crazy!

In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona's environmental campaign, and China's all-knowing WeChat app. It's a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens' every move. Listen in!

In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, changes in Moz Local, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing.

Responsive Website Design -- 1:05 - 9:30

Our wonderful developer (and previous designer), Pete, gives us the low-down on:

- Why you need a responsive website design.

- How Google can penalize you for having a website that isn't responsive.

- Why Internet Explorer is a dinosaur.

Content & Blog Optimization -- 9:31 - 21:23

SEO Specialist, Kaitlin, talks about:

- How content optimization can increase your Google ranking.

- The best tools to use for content optimization and keyword research.

- The ideal blog length.

Finding Fresh Content Ideas -- 21:24 - 28:05

Amanda, a Content Marketing Specialist, discusses:

- Six great ways to find new content ideas.

- Tools that are perfect for researching and discovering industry topics.

- How to gain leverage against your competition.

Advertising on Social Media -- 28:06 - 36:24

Paige, our Social Media Specialist, dives into the following topics:

- The best social platforms to use for your individual business.

- Various components to consider when creating an ad.

- How to set a budget for social media advertising.

Conflict Resolution -- 36:25 - 42:13

Our Account Executive, Alyssa, talks about:

- Positive and negative conflicts and how to address them.

- Examples of how conflicts can be resolved.

- How to obtain conflict resolution skills.

Need more Tower After Hours? Find past episodes on our Apple Podcasts feed!

Tower After Hours, Digital Marketing Podcast, Episode 37: Interview with Katie Harlin and Bill Coder of the American Heart Association

In this episode, Kelly, Amanda, Alyssa, and Ashleigh sit down with Katie Harlin and Bill Coder of the Lancaster Division of the American Heart Association's (AHA) Lancaster, PA division. Katie is the Executive Director and Bill is the Special Events Director. We discuss everything from what it's like working in the non-profit industry to how to throw fundraising events that are both fun and engaging year after year. We also review a few interesting facts about our guests and even discuss some conspiracy theories. You won't want to miss this!