In our captivating episode of Toy Business Unboxed, join Jason Hsieh, the dynamic founder of LakiKid and Toy Launch, as he unveils the secrets to conquering the Amazon Japan marketplace. Discover step-by-step strategies for expanding your toy brand into Japan, from optimizing listings and leveraging PPC tools to navigating the unique Japanese market landscape. With exclusive insights on compliance, logistics, and cultural nuances, Jason arms you with everything you need to skyrocket your toy brand's success in Japan. Get ready to navigate this new market with confidence and flair!

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Meet Jason Hsieh: Entrepreneur and Toy Expert

00:46 Expanding Your Toy Brand to Amazon Japan

02:12 Jason's Personal Journey and Inspiration

04:55 Challenges and Triumphs in the Toy Industry

06:30 The Toy Launch Digital Marketing Agency

07:22 Key Principles of Toy Marketing

10:40 Why Sell on Amazon Japan?

15:02 Step-by-Step Guide to Selling on Amazon Japan

34:39 Final Thoughts and Q&A

37:00 Closing Remarks and Podcast Outro

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

oin us in this episode of Toy Business Unboxed, we have an engaging chat with Joe, the genius behind numerous published board games and a successful Kickstarter campaign. Joe takes us through his fascinating journey from playing Monopoly and Clue as a kid to becoming a full-time board game designer. We delve into his creative process, the importance of playtesting, and the tough decisions between pitching to publishers and self-publishing. Joe also shares his insights on running a successful Kickstarter campaign, marketing tips with Facebook ads, and even talks about his online course and books. If you're passionate about board games or looking to break into the toy industry, this episode is packed with invaluable advice just for you.

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:51 Guest Introduction: Joe, the Board Game Designer

01:20 Joe's Journey into Board Game Design

02:54 The Creative Process of Board Game Design

04:27 Pitching to Publishers vs. Self-Publishing

07:04 Successful Kickstarter Campaigns

10:06 Marketing Strategies for Board Games

27:18 Playtesting and Refining Your Game

30:22 Joe's Courses and Books on Game Design

32:28 Memorable Experiences and Final Advice

34:20 Conclusion and Contact Information

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this captivating episode of Toy Business Unboxed, we dive deep into the world of educational toys with Jim, the VP and CTO of E-Blox. Jim shares his unique journey from a career in wireless technology to joining his family’s toy business, emphasizing the importance of STEM education. E-Blox's mission is to create engaging, electronic educational toys that integrate with familiar building blocks like Lego, making learning both fun and impactful. Through innovative designs, such as a wake-up alarm circuit and various building sets, E-Blox caters to children from ages 3 to 18. Jim discusses the challenges faced during the COVID pandemic and how the company adapted by developing individual and virtual learning sets. He also touches on the exciting future potential of integrating augmented reality and AI into their products. Finally, Jim offers advice to aspiring toy industry entrepreneurs on the importance of careful planning and protecting their innovations.

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Meet Jim from E-Blox

02:16 E-Blox Mission and Unique Features

08:11 Challenges and Adaptations During COVID

10:21 Responsibilities and Strategies for Success

15:57 Future Innovations and AI Integration

18:11 Impact Stories and Special Needs Focus

21:13 Advice for Aspiring Toy Entrepreneurs

23:47 Conclusion and Where to Find Us

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In our episode of Toy Business Unboxed, we have an inspiring chat with Cheyenne Raker, a mechanical engineer turned toy designer. Cheyenne shares her unique journey merging art and engineering in the toy industry. She opens up about her experiences in 3D modeling, 3D printing, and freelancing. Learn about her meticulous design process, the challenges of transitioning to entrepreneurship, and the importance of market research. Cheyenne also discusses memorable projects, the role of mentors, and provides invaluable advice for aspiring toy designers. Tune in for an engaging and insightful conversation!

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Meet Cheyenne Raker: Engineer and Toy Designer

01:22 Cheyenne's Journey into Toy Design

02:07 Challenges and Rewards of Freelancing

02:45 The Role of 3D Printing in Toy Design

06:31 Advice for Aspiring Toy Inventors

11:13 Market Research and Product Validation

14:41 Memorable Projects and Prototypes

20:15 Staying Inspired and Networking

22:53 Conclusion and Contact Information

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in this episode of the Toy Business Unboxed Podcast, where we sit down with Richard, the CEO of Pico Entertainment. We dive into his fascinating journey from graphic design and book printing to becoming a key figure in the toy industry, working with notable companies such as Fantasy Flight Games and Huawei. Richard shares how he navigates the challenges of project management and manufacturing, his role in bridging the gap between design and production teams, and the importance of flexibility when bringing new toy ideas to market. We also discuss his strategies for product testing and certification, offering invaluable insights for anyone looking to make a difference in the toy industry. Don’t miss this episode packed with expert advice and inspiring stories.

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:54 Meet Richard, CEO of Pico Entertainment

01:13 Richard's Journey into the Toy Industry

02:01 Working with Fantasy Flight Games

02:51 Transition to Huawei and Hong Kong

03:36 Challenges and Achievements at Huawei

06:53 Moving Back to the States and Starting Pico Entertainment

11:47 Navigating Amazon's Testing Requirements

17:20 Project Management Insights and Tools

24:47 Future Plans for Pico Entertainment

27:14 Advice for Aspiring Toy Entrepreneurs

29:06 Conclusion and Farewell

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in this month's webinar, Jason Hsieh explores the future of toy marketing, focusing on AI and digital tactics for success. Jason, a serial entrepreneur with a background in e-commerce, and owner of LakiKid and Toy Launch, shares insights on leveraging AI to enhance marketing strategies for toy brands. He discusses the pivotal role of AI in personalization, engagement, and creating immersive experiences for customers. He also presents real-life examples and case studies, alongside practical tips on using platforms like ChatGPT, Canva, and Descript for effective content creation and optimization. He emphasizes the importance of adaptation and continuous learning in AI to stay competitive. Additionally, Jason shares his personal journey that led him to the toy industry, highlighting his passion for creating inclusive toys for children with special needs.

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:43 Webinar Kickoff: Future of Toy Marketing

02:20 Jason Hsieh's Journey and Background

03:28 Challenges and Solutions in the Toy Industry

05:19 Toy Launch and Digital Marketing Strategies

07:44 AI in Toy Marketing: Tools and Techniques

21:21 Content Creation and Podcasting with AI

32:39 Custom GPT and Final Thoughts

33:56 Conclusion and Contact Information

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

​​In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fighters, and the subsequent success that led to developing 24 more games. Helaina also delves into her marketing strategies using Kickstarter and Meta, and how they incorporate educational elements into their games. Finally, she emphasizes the role of board games in family bonding and the value of learning through play. Helaina offers advice for aspiring toy industry entrepreneurs and invites listeners to connect with her for game pitching.

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:42 Meet Helaina: Founder of Kiss Table Board Gaming

01:10 The Journey from Teacher to Game Publisher

02:39 Creating Family-Friendly Games

05:10 Expanding the Brand: Multiple Game Lines

07:01 Marketing Strategies for Board Games

10:40 The Role of Board Games in Family Dynamics

12:07 Designing Engaging and Educational Games

20:27 Future Vision and Educational Integration

22:30 Advice for Aspiring Toy Entrepreneurs

24:13 Conclusion and Farewell

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in this episode of Toy Business Unboxed as Paul Sheppard, the brilliant mind behind AquaBlock, sits with us takes us through his incredible journey from a simple family BBQ idea to creating a groundbreaking STEAM toy, sharing the challenges, triumphs, and valuable insights for aspiring toy entrepreneurs—this is one inspiring story you don't want to miss!

⭐️ Highlights:

00:00 Introduction to Toy Business Unboxed

00:44 Meet Paul: The Journey of AquaBlock

01:12 The Inspiration Behind AquaBlock

02:52 Product Launch and Features

03:52 The Unique Selling Points of AquaBlock

08:01 Developing AquaBlock: Challenges and Triumphs

15:10 Marketing Strategies and Future Plans

30:08 Advice for Aspiring Toy Entrepreneurs

32:40 Conclusion and Farewell

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs.

⭐️ Highlights:

00:00 Introduction and Webinar Overview

02:18 Meet Jason Hsieh: Founder of Toy Launch

05:28 The Three Principles of Toy Marketing

06:40 Phases of a Successful Amazon Product Launch

16:24 Legal and Compliance Requirements

19:30 Market Analysis and Buyer Personas

23:39 Competitor Analysis on Amazon

26:08 Branding Strategy and Design

27:27 Personal Branding and Unboxing Experience

29:36 Amazon Storefront Design

31:02 Listing Optimization Steps

33:02 SEO and Image Optimization

36:32 Creating Effective Amazon Videos

39:34 Review Strategies and Amazon Vine

42:16 Profit Margins and Cost Management

45:25 Advertising Campaigns and External Traffic

48:21 Inventory Management and Launch Timeline

49:49 Conclusion and Free Audits

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies for evaluating toys. Amanda shares about the Good Play Guide's accreditation process, the challenges with getting toys to align with child development benchmarks, and the importance of authentic play environments for research. Amanda's role as the chair of the Association of Play Industries, particularly in advocating for outdoor play. Listeners are treated to insightful advice on toy development, including the importance of fun, inclusivity, and early-stage research to mitigate risks. Amanda’s passion for ensuring toys contribute positively to children’s lives is both evident and inspiring.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed

00:37 Exploring the Dynamic World of Toys with Amanda

01:08 Amanda's Journey into the Toy Industry

03:42 The Genesis of Good Play Guide and FUNdamentally Children

05:48 Challenges and Insights from the Association of Play Industries

06:46 The Importance of Evidence-Based Toy Design

08:21 Understanding the Accreditation Process for Toys

10:04 Introducing the MESH Accreditation Program

13:55 Natural Play Environments vs. Traditional Testing

20:59 The Balanced Play Pyramid Framework

23:09 Advice for Toy Business Owners

26:02 Final Thoughts and Where to Connect

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy