Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit, the importance of a supportive partner, and the value of perseverance and adapting to challenges in the toy industry.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:38 Meet Arturo: From Military to Toy Entrepreneur

01:00 The Inspiration Behind Nobory Toys

03:40 Unveiling the Innovative Toy Product

13:53 Challenges and Triumphs in the Toy Industry

20:32 Navigating Digital Marketing and Community Outreach

26:30 Final Words of Wisdom for Aspiring Toy Entrepreneurs

28:42 Connecting with Nobory Toys

29:44 Closing Remarks and Thanks

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled with passion, creativity, and the power of learning through play!

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:34 Exploring STEM Education and Entrepreneurship with Emma

01:11 The Genesis of Learn to Solder Kits

03:40 Design Philosophy and Engaging Young Learners

05:52 Marketing Strategies and Educational Outreach

07:59 Navigating Sales Channels and Customer Segments

12:44 International Expansion and Language Adaptations

14:05 From Software Engineering to Entrepreneurship

15:09 Memorable Moments and the Impact on Education

17:37 Adapting to Virtual Learning Environments

18:51 The Role of AI in Business Processes

20:45 Launching Products and Prototyping

23:54 Connecting with Emma and Wrapping Up

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll gaze into the crystal ball and ponder the future of playtime.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:43 Meet Phil: A Lifetime in Toys

03:02 The Secret Sauce of Independent Toy Stores

05:02 Leveraging Astra for Toy Industry Success

07:13 Advice for New Toy Brands Entering Retail

10:54 Crafting a Winning Team for Your Toy Store

15:51 Marketing Magic for Toy Retailers

18:04 Future Trends and Personal Stories in the Toy Industry

24:41 Final Thoughts and Where to Connect

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table. 

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:34 Special Guest Steve: Innovations in Toy Design

01:11 The Origin Story of CreateOn and Its Innovations

05:43 The Power of Licensing in Toy Manufacturing

08:23 Navigating the Complexities of the Toy Market

13:17 Adapting to E-commerce and Retail Strategies

26:18 Unique Production Capabilities and Market Differentiation

31:11 Target Demographics and Product Innovation

33:36 Final Thoughts and Advice for Aspiring Toy Entrepreneurs

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the toy market, the importance of experiential learning, challenges in the toy industry, and the ultimate goal of bringing joy and quality time to families.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:36 Meet Reisa: A Journey from Dance to Toy Manufacturing

01:08 The Inspiration Behind Griddly Kids

02:36 Innovating in a Crowded Market: Griddly Kids' Unique Approach

04:45 The Importance of Packaging in Retail Success

05:51 Experiential Learning: A Core Philosophy

09:49 From Idea to Market: The Product Development Process

11:53 Marketing Strategies in the Digital Age

14:08 Overcoming Challenges in the Toy Industry

18:33 The Ultimate Goal: Impact Through Play

20:39 Final Thoughts and Advice for Aspiring Toy Entrepreneurs

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Listen now to learn how to elevate your brand, increase your market presence, and create unforgettable customer experiences through the art of giveaways. Join us as Jason Hsieh, founder of Toy Launch and an innovator in the toy industry, shares his unique journey from recognizing a need in the market to creating sensational toy giveaways that capture hearts and boost sales. Jason takes us behind the scenes of designing impactful giveaway campaigns, leveraging social media for maximum engagement, and using giveaways as a powerful tool for brand awareness and customer loyalty.  It covers setting up campaigns, legal considerations, audience follow-up, and measuring success while highlighting the importance of personalized unboxing experiences and future trends in digital marketing. The training aims to guide toy brands in crafting successful giveaway campaigns that resonate with their target audience and offers Amazon marketing audit services for interested brands. Whether you're a seasoned marketer or just starting in the toy industry, this webinar is packed with actionable insights and inspiring stories that will give you a new perspective on the power of giveaways. Don't miss out on these game-changing strategies that could revolutionize your approach to toy marketing.

👉 Available on all major podcast platforms. Subscribe and leave us a review if you find value in our conversation!

⭐️ Highlights:

00:00 Welcome and Webinar Introduction

00:28 The Power of Giveaways in Toy Marketing

02:27 Jason's Personal Journey and Toy Launch Story

05:18 Strategies for Successful Toy Marketing

08:02 Deep Dive into Giveaway Mechanics

18:47 Understanding Your Audience and Market Research

25:52 Creative Ideas for Toy Giveaways

29:08 Case Study: Autism Awareness Month Giveaway

32:47 Leveraging Social Media for Your Giveaway

33:43 Maximizing Social Media Engagement Through Live Events

36:08 Creating Urgency and Scarcity in Your Giveaways

36:57 Cross-Promotion and Platform Strategy for Giveaways

39:27 Leveraging Influencers for Wider Reach

43:11 Building Community and Engaging Directly with Consumers

45:23 Navigating Legal Considerations for Giveaways

47:09 Innovative Giveaway Strategies and Unboxing Experiences

50:36 Following Up with Participants to Convert into Buyers

53:52 Measuring Success and Future Trends in Giveaways

55:40 Q&A Session and Closing Remarks

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in today’s episode of Toy Business Unboxed, as we sit down with the brilliant Max Schafer, creator of the innovative educational toy, Art Rod. Get ready to embark on a colorful journey into the realm of creativity, learning, and playful imagination. In this episode, Max Schafer shares the captivating story behind Art Rod, a one-of-a-kind toy that bends, snaps, and inspires endless possibilities. From its origins to its impact on education and child development, we delve deep into the magic of Art Rod and discover how this simple yet versatile toy is revolutionizing the way we play and learn.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:16 Diving Into the World of Educational Toys with Max

00:45 Unveiling Art Rod: A Unique Educational Toy

01:09 Exploring the Versatility and Creativity of Art Rod

02:29 Max's Journey: From Concept to Classroom

08:45 Expanding Art Rod's Reach: Marketing and Development

12:07 Max's Vision for Art Rod and Future Plans

13:53 Leveraging Marketing and Partnerships for Growth

21:26 Max Reflects on Success and the Future of Art Rod

23:20 Closing Thoughts and Where to Find Art Rod

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us on this episode of Toy Business Unboxed Podcast as we sit down with Saber, co-founder of Bright Stripes, to delve into their transformative journey in the toy industry. Focusing on the art of crafting toys that empower children through creative play and the essentials of sustainability in toy design. We explore the origins and inspirations behind Bright Stripes, the challenges and rewards of incorporating sustainability into their toys, and the broader impact of the digital age on children's engagement with physical play. Saber shares insights into the partnership dynamics with her co-founder Eric, their dedication to producing high-quality, eco-friendly products, and future projects for 2024, and offers advice for others entering the toy industry. Key takeaways include the importance of relationships in the toy sector and engaging insights on navigating the evolving landscape of play and technology.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:18 Special Guest: Saber from Bright Stripes

01:07 The Birth and Vision of Bright Stripes

02:45 Empowering Children Through Creative Play

04:42 Sustainability in Toy Design

08:38 The Magic of Magic Scrunch: A Sustainable Craft Project

11:14 Parenthood's Influence on Toy Design

12:57 Synergy in Business Partnerships

15:38 Combating Screen Time with Creative Toys

17:53 Navigating the Future: Trends and AI in the Toy Industry

21:19 Exciting New Projects for 2024

23:09 Final Thoughts and Advice for Toy Industry Newcomers

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us as we delve into the inspiring story of Wise Elk, a brand that marries traditional craftsmanship with modern sensibilities to create eco-friendly and enchanting toys. In this episode of Toy Business Unboxed, we sit down with Kostya Rolin, the visionary behind Wise Elk, a brand that has been making waves in the toy industry with its eco-friendly toys and unique craftsmanship. Kostya discusses the inspiration behind starting Wise Elk, the commitment to eco-friendliness, the attraction of adult audiences, the challenges and trends in the toy industry, and the unique products offered by Wise Elk, emphasizing the brand's use of natural ceramic bricks and its focus on historical buildings. Additionally, Konstiantyn talks about the manufacturing process and the challenges faced due to the ongoing war in Ukraine. The interview also touches on the importance of community and support in the toy industry and where to find Wise Elk products.

⭐️ Highlights:

00:00 Welcome to Toy Business Unboxed!

00:20 Meet Kostiantyn: The Mind Behind Wise Elk

02:05 The Eco-Friendly and Unique Design Philosophy of Wise Elk

03:11 Targeting the Adult Market: The Rise of KIDULT

04:43 Challenges and Strategies in Product Development

05:36 The Impact of the Toy Industry Trends on Wise Elk

08:15 Manufacturing in Ukraine: Challenges and Opportunities

10:28 Safety Measures and Community Support Amidst Conflict

12:01 The Creative Process Behind Wise Elk's Unique Products

18:53 Final Thoughts and Advice for Aspiring Toy Entrepreneurs

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Dive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insights, challenges surmounted, and invaluable advice for toy entrepreneurs. Discover the power of educational toys and the art of business in toy design with insights gleaned from the trenches of creative and commercial success.

⭐️ Highlights:

00:00 Introduction and Guest Background

01:13 Erin's Journey from Academia to Entrepreneurship

02:07 The Birth of EyeConnect Crafts and the Artist's Appeal

06:07 Designing Educational Toys with EyeConnect Crafts

13:48 Challenges and Lessons in Building EyeConnect Crafts

25:46 Navigating Amazon Marketplace for EyeConnect Crafts

35:23 Advice for Aspiring Toy Entrepreneurs

39:19 Connecting with Erin and Wrapping Up

-------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy