February 23, 2024

Tracking ROAS for cross-platform PC, console, mobile marketing

22 minutes

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing.

They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy concerns. Singular, their platform of choice, has increasingly evolved to address these intricacies providing tools to measure gaming engagement and the effectiveness of marketing strategies across platforms.

Kelsey emphasizes the need for an end-to-end solution to manage the influx of data while ensuring full measurement by marketers.

00:00 Introduction to Journey Tracking in Marketing

00:27 Welcome to Growth Masterminds

00:56 Challenges in Cross-Platform Marketing

01:30 Changes in the Gaming Industry

01:45 The Impact of the Pandemic on Gaming

02:27 The Shift to Mobile Marketing

03:05 The Role of Privacy in Marketing

03:24 The Future of Cross-Platform Games

05:06 The Challenges of Cross-Platform Marketing

06:17 The Importance of User Tracking

10:58 The Role of Conversions API in Marketing