“That's that visibility that I teach for that with that consistent content has to drive to your list or here again, it's just noise. It's just content. That's all it's doing. So visibility without strategy is just noise.”
In this episode of Startups and Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Tracy Beavers, CEO and Founder of Tracy Beavers Coaching and longtime visibility strategist, to unpack sustainable, real-world marketing strategies for founders who are already juggling a lot.
With more than 20 years of experience helping entrepreneurs grow through organic marketing, Tracy shares how she built a multi–six-figure business while working full-time in corporate, raising kids, and protecting her sanity. Her approach? Systems, consistency, and visibility with intention—not noise.

What we talked about:
Getting into Coaching [4:58]
Cleaning the Calendar [10:00]
Finding Your Platform [14:48]
THE Email List [19:36]
Being a Better Coach [24:13]

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