
Sign up to save your podcasts
Or


With so many products coming out here and there, how do you successfully create a consumer product that cuts through the noise? Tracy Hazzard joins The Everyday Innovator Podcast with Chad McAllister to share her 7P process to successfully designing and launching consumer products. She talks about the concept of MVP when it comes to right-fitting a product or service, creating a maximum valuable product with a maximum impact value and design that target consumers want. Join Tracy in this episode where she takes you from planning down to producing, opening your eyes to creating consumer products that help increase not only revenue but also customer satisfaction.
The rise of 3D printing has begun. With so many industries seeing what it can do, the future of 3D printing design is shining so brightly. In this episode, Tracy Hazzard, together with her husband Tom Hazzard, stops by on The Strip LIVE with Maria Ngo to discuss the benefits and future of 3D printing. They shed light on the many entrepreneurs it provides to entrepreneurs, no matter what level they currently are, and how they can get themselves on the bandwagon and learn how to do a 3D design. Witness the start of the 3D printing revolution. Take a peek at this conversation!
Entrepreneurs usually have tons of breakthroughs they want to achieve. However, realizing ideas from the deepest parts of their brains is easier said than done. Not every invention sees the light of day, but doing so will surely deliver outstanding results. In this conversation with J. Massey of the Cash Flow Diary Podcast, Tracy Hazzard delves into her work helping business owners and founders start strong. She talks about the seven-step process she uses when guiding investors on designing and launching products, guiding them in giving birth to sought-after and patent-worthy items. Tracy also opens up on her perspectives on failure, killing a product doomed to flop as early as possible, and managing a huge variety of concepts on her head every single day.
The amount of products that we could shift over to the digital world is amazing. With new metal technologies and ceramics coming, surely it is the time for our business to grow. The CEO of Hazz Design, Tracy Hazzard, joins David Aladdin to talk about secrets on product commercialization and how a team could design, develop, and source many products in a limited time. Tracy is a ghost designer of 250+ consumer products generating almost $1 billion online and at retail. In this episode, she discusses how to deal with certain situations involving commercialization decisions. She also explains brand building, design focus, and patent protection and emphasizes the importance of understanding the original core and identifying the expression of our brands.
The chances of pushing your product to market might be low, but it’s never zero. One way to increase your chances of marketability is by working with a ghost designer. In this episode of Fanatics eCommerce TV with Justin Simon, Tracy Hazzard reveals just how she helps clients push their products from an idea to being sold at major retailers with an 86% success rate. Tracy has helped pushed over 250 products out into the world. She shares just how she and her team do it and gives invaluable advice for business owners looking to launch their own products. The secret sauce is giving up quick. Tune in for much-needed advice before you venture into product creation.
The path to creating a successful business is not a one-way street. On today’s show, Tracy Hazzard joins Aaron Young on The Unshackled Owner Podcast to discuss how she and her husband, Tom Hazzard, used 3D thinking to succeed in their entrepreneurial journey. Tracy shares the mistakes and missteps they made along the way and the lessons they gained after that ultimately helped them grow their business and taking over $2 Billion worth of products to market. Tune in to learn about her journey to success and gain valuable business and design advice along the way.
Did you know you can market your business by simply recording your own voice? Starting a podcast might just be the tool you need to grow your brand. Tracy Hazzard joins Dr. Karen Perkins to share how you can start powering everything in your business with tools you already have. Your voice and expertise are the only foundations you need, and Tracy will help you launch a fully functioning podcast in 27 days or less. Tune in to learn just how she does it.
Speaking Empire
Dr. Karen Perkins
The latest ruling in the Apple v Samsung patent case significantly impacts people with designs patents and their valuation. Does the design trump the technological factors when determining sales? How responsible is each aspect in bringing in revenue and, should infringement occur, how much should be paid? That’s what we get to learn in this episode of The Successful Pitch Podcast. Tracy Hazzard, along with Tom Hazzard, joins John Livesay to share their thoughts on the issue. Tracy advises on how to set up your design patents to protect your product and your profit. Tune in and gain some valuable income-saving strategies.
How do you craft a product launch strategy to create success by design? How do you leverage your ideas into profit? Let’s find out as in this episode, Tracy Hazzard is interviewed by Dr. Nilda Perez of the Dr. Nilda Business Foresight Show. Tracy talks about finding your demographic and testing your product for fit. We learn more about product life-cycles, striking while the iron is hot, and out-innovating yourself. Tune in to learn more on the design process and what it takes to launch a successful product
When it comes to brandcasting, the formula for success is simple. You start with content, then add fans and then you have profit. In this episode, we learn more about building your brand for success via brandcasting. Emily Leach, the founder of FreeCon, sits down with Tracy Hazzard as she shares her secrets for success. Tracy talks about the process of rebranding, creating your infrastructure and content, and the marketing rollercoaster. We hear Tracy’s thoughts on sending their brand’s message across and how people’s perceptions of the brand are created. Listen in and learn how to build your brand effectively using brandcasting techniques.
From the publisher's feed
Want to learn from one those people who get so much done and appear everywhere as a successful serial entrepreneur? Tracy Hazzard is one of those do-it-all kind of entrepreneurial women who runs…
Welcome to the Tracy Hazzard Getting Interviewed. In this show, you'll hear the best podcast and videocast interviews that Tracy has been on throughout her career. Tracy Hazzard’s experience with podcasts - both hosting five podcasts over the last five years, and as a content strategist for other people who want their podcasts to skyrocket - makes her the perfect candidate for her very own collection of "greatest hits." Given her wide range of expertise and experience, we have no doubt that there's going to be tips, tactics, and strategies for you to model as you step into your own full potential!
Tracy Hazzard is the Founder and CEO of Brandcasters, Inc., which runs Podetize.com, the largest podcast post-production company and hosting platform pushing the level of podcast content creation, production, distribution, and marketing to the next level. Tracy has instilled into the company culture an obsessive podcaster-centric focus. In addition to her day job, for the past four years, Tracy has also published a column for Inc. Magazine called "By Design" focusing on disruptive innovation, product launching, and brand-building.
Tracy Hazzard is the host of five top-ranked podcasts: The Binge Factor –the podcast for successful podcasters; Feed Your Brand –listed as one of CIO’s Top 26 Entrepreneur Podcasts To Listen To; Product Launch Hazzards –the expert resource for eCommerce sellers and inventors; The New Trust Economy all about Blockchain Innovation and Digital Currency; and WTFFF?! –the 3D Print innovation start point featured as one of the exclusive live podcasts at SXSW 2018, now with a special series sponsored by HP. With a constant stream of content and products from her authority platform, reaching over 100,000 listeners and viewers monthly, Tracy influences and casts branded content, products and innovation around the world.
With over 27 years as a Product/Brand Strategist, Tracy has co-designed 250+ consumer products generating more than $2 Billion for design-leading brands like Martha Stewart Living, Herman Miller, and retailers like Costco, Target and Amazon. Along with her partner and husband, Tom Hazzard, she co-holds over 39 patents with an unprecedented 86% success rate. Their most recent invention is the foundation of Podetize – brandcasting thought leaders, major publications, celebrities, sports stars, and social influencers into higher-converting revenue streams with an authority platform.
In addition to writing 400 articles for Inc. Magazine and 100+ for Authority Magazine, she is now writing for Grit Daily and contributing to BuzzFeed. Tracy has been featured in Entrepreneur, CIO, Forbes, Thrive Global, Wired, Fortune Small Business, and CNN Money. The Harvard Business Review teaches a MBA case study in 26 universities around the world on her handling of intellectual property as an entrepreneur resulting in a viral PR campaign before social media existed. Tracy’s strategic product and brand knowledge expertise takes you from invisible to credible AND from not getting enough to getting more! In Tracy Hazzard Getting Interviewed, we hear some of Tracy's best tips and advice as a guest expert, as well as a highlighted selection from some of her own shows that give you a little taste of her style and core expertise. Who knows, what she leaves you with might just be the key to shift you right into your own big success.