In recent years, the global embrace of Japanese culture has been undeniable. From streetwear and homewares to anime and video games, Japan's influence is everywhere. So why is Japanese beauty (J-beauty) still flying under the radar while Korean beauty (K-beauty) has taken the industry by storm?

This episode is a deep dive into the Japanese beauty market. We start by unpacking the geopolitical and economic factors that have shaped the globalisation of K-beauty versus J-beauty, then break down their distinct differences.

With this foundation, we analyse three key areas: consumer trends and behaviours, product, and retail.A series of graphs, visual aids, and references have been created to help narrate this story. You can access them at barefaced.substack.com/

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