Dive into the future of fashion retail with host Matt Mueller, Founder of Mindful Innovation Services, LLC, and Sabrina Cherubini, SVP of Brand & Digital at Hanky Panky, as they discuss how heritage brands can become customer-centric. Learn about innovative approaches to consumer engagement and the art of balancing wholesale with direct-to-consumer operations. Discover the importance of premiumization and the emotional connection between brand and consumer. Gain valuable lessons on sustainability and innovation in fashion retail.

Key Insights:

- Customer-Centric Transformation: Strategies for heritage brands to adopt a customer-first approach.

- Consumer Insights: Leveraging customer feedback to stay relevant and innovative.

- Emotional Branding: The role of empathy and emotion in consumer relations, and providing value beyond discounts.

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