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We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work. 

This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV (Owned by A Parent Media Co. Inc.). 

Brenda is highly passionate about creating a safe space for kids. As COPPA rules came into play on YouTube creators, saw a  once-lucrative kids channel revenue drop exponentially, forcing them to look for new opportunities.

As we might expect, Kidoodle.TV has seen exponential interest as its a place where kids content producers and creators can leverage to offset the loss of revenue. 

Brenda talks with Tom about the current kid content landscape, how she's working hard with Kidoodle to make sure kids have a safe place to watch content, and that creators have an additional revenue stream that encourages them to keep doing what they love. 

Visit Kidoodle.TV for more information or connect with Brenda on Linkedin. 

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

This week we welcome a true influencer insider Brendan Gahan to the show. 

Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism, working with Fortune 500 brands on their YouTube influencer and community building campaigns.

If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' list of the 30 under 30 Brightest Minds in Marketing & Advertising' and was the former VP of brand strategy at Fullscreen. 

Join us as we talk about the current landscape of influencer marketing and much more. 

Discussion topics from this show.

• Brendan's career in marketing as well as within the world of MCNs
• His time at Fullscreen and thoughts on the rise and fall of MCNs
• How influencer marketing is evolving. 
• Do agencies and marketing agencies know about the drama on YouTube and other video platforms? 

Big thanks to Brendan for coming on the show. If you're interested in what he has to share, make sure to visit his website and follow him on Twitter or Linkedin. 

• https://brendangahan.com/
• https://www.linkedin.com/in/brendangahan/
• https://twitter.com/brendangahan

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco

Hoping that this update finds you in good health. 

Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators. 

Show notes and links of topics we discussed on the podcast. 

• Internet and video consumption is going through the roof. Seeing views jumping 30% across the board (link?)
• • Big jump in live streaming on FB, Twitter, TikTok, and YouTube of course. 
  • Rise of Zoom and other apps like House Party that are helping people stay connected. 
• Platforms and Broadcasters are seeing surges in viewership 
• • "The pandemic is driving media consumption way up. But ad sales are falling apart." Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media.
  • "Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus - ad-revenue-loss-coronavirus-1203544502/
  • Ad money is drying up on YouTube
• Patreon sign-ups have blown up.  
• YouTube to Limit Video Quality Around the World for a Month 

• Should you make content about the virus? 
  • YouTube and other platforms want to be seen as trustworthy and let's be honest creators are not vetted news services so there's a high risk of content being flagged/demonetized. 
  • Covid-19 / Coronavirus videos are being demonitized. 
  • YouTube and other platforms want to be seen as trustworthy and lets be honest creators are not vetted news services so there's a high risk of content being flagged/demonetized. 
  • "YouTube videos on COVID-19 are popular, but 'suboptimal' for accurate information, study finds" 
• YouTube creators figure out how to film during a pandemic
• Types of content creators should pay attention to or create:
  • Educational content is going to see a surge. 
  • Comedy content is surging
  • Kids content/viewership is surging

• Other notes: 
• • Content distributors are scrambling to get content out as fast as possible.
  • Brands are taking money off ads and more into the content. 

Thanks for listening. Take care and stay safe! 

Tom and Carlos

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed*

Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators.

We don't typically bring on influencers or creators into the show, but we felt that Stuart was a good guest to have as he's been around the bend and approaches things differently since he doesn't make a living on YouTube. His platforms are Twitter, Facebook, Instagram, and TikTok, as well as whatever another burgeoning platform is making noise. 

Here are some of the subjects we discussed:

• What was Stewart doing before becoming internet famous?
• Why does he think there are so many Canadian creators?
• Stuart's point of view on what's growing in terms of business for him and the industry.
• Why he's creating Social Media North in Canada.
• How platforms, brands, and such treat Canada like an unwelcome second cousin. 

Learn all about Social Media North by visiting www.socialmedianorth.ca

You can follow Brittlestar on Twitter or Instagram.

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

We're very happy to welcome the OG of video SEO Mark Robertson. 

Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". He was the founder and CEO or REELSEO.com, Currently the advisory board member and Industry Editorial Director at VidCon. 

We've been fans of Mark for years so we're humbled that he took the time to talk with us.

Here's a rundown of the podcast: 

• [00:45] - What's keeping us busy

• [7:40] Who is Mark Robertson 

• [9:40] Mark Robertson's interview 

• [10:40] Just how much has the YouTube ecosystem changed since ReelSEO started. 

• [13:40] - What really excites Mark in the ecosystem.

• [21:20] - Thoughts on TikTok and Byte's launch.

• [27:10] - Mark's work with VidCon

• [33:20] - Mark's thoughts on the last few years and what's shaping up in 2020.

• [41:30] - Why does YouTube keep staying strong?

• [54:45] - Tom and Carlos' closing comments

Here's where you can follow Mark Robertson online:

• @MarkRRobertson on Twitter
• Mark Robertson on Linkedin
• Make sure to keep up with his work at Vidcon. 

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

Kade Dworkin has been around the YouTube ecosystem almost since the start. Working at places like Revision3 and the early days of VaynerMedia he's seen it all. He joins Tom with some reminiscing on the early days as well as what he's focussed right now with closed captions and his new project WHEN WAS THAT SAID tool that helps finds exactly what is said in video content and completely blew our minds! 

Here's the episode timeline: 

• 01:00 - Carlos' weather report.
• 03:40 - Sponsor message - TubeBuddy
• 05:35 - Tom's Kade Dworkin introduction.
• 07:45 - Is Kade Dworkin a real name? 
• 09:30 - How Kade's career brought him to YouTube. 
• 12:25 - Kade's journey as a YouTube creator.
• 15:45 - Kade's experience as an early employee of Gare Vee and Vayner Media.
• 20:32 - What CaptionsCreated handles closed captions differently. 
• 23:25 - Why closed captions are so important. 
• 32:16 - When Was That Said? 
• 44:38 - How to get access to When Was That Said tool. Exclusive VIP link! 
• 47:05 - What's next...Kade's list of brilliant ideas.
• 54:08 - Closing comments and insights on Tom's chat with Kade. 

Show notes:

• Where to follow Kade Dworkin, on Twitter at @KadeDworkin and on Linkedin. 
• WhereWasThatSaid.com and don't forget our special VideoInsiders link.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

In this week's podcast, we thought we'd update the audience on changes regarding our work, what we have planned for 2020 and some insights on what's going on in the world of video creators. 

Episode timeline: 

• [0:40] - Quick catch-up on what we've been up to and how COPPA is effecting YouTube channels targeting kids and how adult channels are being affected.
• [6:55] - Sponsor message - www.videoinsiders.fm/tubebuddy
• [7:10] - Our recap on how 2019 went for Tom and Carlos work-wise, what they're working on over the next year.
• [26:24] - What's the plan for The Video Insiders Podcast over the next year. 
• [28:50] - Our public speaking and conference plans for the year. 

Show links:

• Our 2020 predictions podcast show. 
• Check out Social Media North on May 15 and 16 in Stratford, Ontario

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

This week we welcome a 3rd grizzled YouTube expert Matt Gielen to the Video Insiders. Matt is YouTube growth strategist and the founder of Little Monster Media Co

He has years of experience in audience development for Federator Networks as director and also VP of programming and audience development. 

Matt's been a voice of reason within the community for years and we've admired the knowledge and information that he's shared with the creator community over the years.

Episode timeline: 

• [0:29] - Introduction of who we're talking to this week and why we have him on the show.
• [2:25] - Sponsor message - https://videoinsiders.fm/tu
• [3:15] - Introducing Matt Gielen to the show
• [4:45] - How Matt's YouTube advice and insights are different from the average YouTube expert.
• [12:19] - The biggest misconception of building audiences on YouTube
• [14:58] - How COPPA rules will change and shift kid's content on YouTube.
• [26:12] - Matt's predictions for YouTube creators in 2020.
• [33:00] - What is "video corpus death" and can you recover from it?
• [36:04] - Channel formats and personalities. Should we still be focussing on a single value proposition channel?
• [42:09] - What type of content or what YouTube creators that impress Matt?
• [51:30] - Why YouTube is lasting and standing the test of time.
• [54:30] - Where you can reach out to Matt
• [55:40] - Catching up with Tom and his thoughts on Carlos's conversation with Matt.

Show links:

• Where to follow Matt Gielen on Twitter and on the Little Monster Media YouTube channel as well as the official website littlemonstermediaco.com.

• Matt's taxonomy of original YouTube should be a masterclass for producers who want to put their content on YouTube. 
• Reverse Engineering the YouTube algorithm by Matt Gielen
• The rudimentary architecture of how the YouTube algorithm works. 

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

As 2019 comes to a close Tom and Carlos look back on the first year that was for The Video Insiders Podcast. What happened in the world of online video during this year and their predictions for 2020. 

Episode timeline:

• [0:33] What's the word on the street, what's keeping us busy.
• [3:25] Tubebuddy promotion
• [4:31] Recapping what happened on YouTube in 2019
• [6:00] Looking back at our 2019 predictions. What Tom got mostly wrong and what Carlos got mostly right! ;)
• [23:42] The events and news that we didn't predict and surprised us in 2019.
• [25:24] The Video Insiders 2020 predictions.
• [40:12] Which video platform do we think is going to be acquired in 2020?
• [42:30] What type of content will be de-monetized on YouTube?
• [44:06] Which YouTube feature will be shut down in 2020?
• [48:29] Our personal challenges for 2020. How will Video Insiders evolve in the next year?
• [49:30] Tubebuddy special price promotion.

Show Notes:

• Video Insiders 2019 Predictions 

• The Basics of Affiliate Links for Creators with Geniuslink

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

Affiliate marketing is an old school tactic that many online marketers use to generate additional revenue from online sales. 

So it's surprising that many creators and companies don't use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who's the CEO of Geniuslink to discuss all things affiliate. Here's a breakdown of the discussion. 

• [0:30] - What's been keeping Tom and Carlos busy over the last week.
• [3:20] - Sponsor message
• [4:20] - The story of how Tom met Jesse Lakes during VidSummit.
• [5:36] - Tom talks with Jesse Lakes from Gen.ius
• [6:29] - What is affiliate marketing?
• [9:26] - the 3 major benefits of affiliate marketing
• [11:26] - Who is Jesse Lakes and how Geniuslink came to be.
• [16:57] - What is Geniuslink and why is it different from other affiliate marketing?
• [18:35] - What's the future for Kit.com?
• [22:28] - Backlash on Amazon's affiliate program
• [25:10] - The potential of YouTube with affiliate links and how creators use Geniuslink
• [27:41] - The legalities around affiliate marketing
• [29:20] - Best practices and tips on disclosing affiliate marketing links
• [33:25] - Tips on getting more viewers to generate more revenue with affiliate links.
• [36:47] - What's next for Geniuslink and Kit.com
• [39:00] - Post interview thoughts and perspective
• [42:25] - TubeBuddy special offer

Show notes and links: 

• FTC disclosures - Amazon Compliance – An FTC Reminder for Affiliates

• General best practices for using Amazon affiliate links on social media (including YouTube) - How to Share Amazon Affiliate Links on Social Media

• Be careful with your calls to action, can't incentivize.  Details in #6. (#1 is also important in regards to using third party links with Amazon) - Amazon Associates – The Ultimate Guide To Getting Your Account Banned

• Choice Pages (in general) - https://www.geni.us/choice-pages

• Case study about Armando using Choice Pages - How One Client Doubled His Commissions by Giving Consumers a Choice

• Verge article about how often links aren't being disclosed -https://www.theverge.com/2018/3/27/17167006/princeton-university-research-affiliate-links-sponsored-posts-youtube-pinterest

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco