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This week's Video Insiders podcast episode is all about LinkedIn and what kind of potential this platform has for online video creators. Carlos and Tom have their doubts on the viability of the platform but don't have enough experience on it to give advice. 

Tom had the chance to talk with Cassandra Thompson who is a career consultant and public speaker who is also focused on audience building on LinkedIn, networking and teaching career growth skills to help others build their careers. 

Join us as we discuss why video creators experiment on the platform and the types of audiences that use LinkedIn. 

Episode timeline:

• 00:40 - Carlos' "word on the streets".
• 03:39 - Tubebuddy sponsor read.
• 04:26 - Let's talk about video on LinkedIn.
• 06:44 - Tom's interview with Cassandra Thompson.
• 08:44 - Who is Cassandra Thompson and how did she become a LinkedIn expert? 
• 10:37 - Why should you be on LinkedIn? 
• 11:14 - What's the difference between a follower and a connection on LinkedIn? 
• 17:15 - The state of video on LinkedIn.
• 23:44 - Cassandra's experience with LinkedIn live and it's limitations.
• 31:34 - Why Tom is a skeptic of LinkedIn live. 
• 32:15 - Just because you have LinkedIn live, should you use it? 
• 33:44 - How to export your LinkedIn video to use on other platforms.
• 35:22 - Best practices and quick tips for LinkedIn video and building an audience.
• 42:21 - Bad content and "engagement bait" on LinkedIn video.
• 45:44 - How to post on LinkedIn without being overly promotional?
• 49:15 - How LinkedIn has changed Cass' life and career.
• 53:45 - Carlos and Tom's closing remarks and thoughts on LinkedIn.
• 57:29 - Carlos' humblebrag, he's married to a LinkedIn influencer!
• 01:01:05 - Why we're still skeptical on the value of content on LinkedIn.
• 01:04:39 - Big thanks to Tubebuddy for supporting this podcast!

Show notes and links: 

• LinkedIn Talent Connect 2019 - https://www.talentconnect2019.com/past-sessions
• Streamyard streaming software that helps you go live on LinkedIn: https://streamyard.com
• Carlos' wife and partner Tara Hunt on LinkedIn: https://www.LinkedIn.com/in/missrogue/

Where to find Cassandra online:

• Website: https://www.cassthompson.com
• LinkedIn [duh!]: https://www.LinkedIn.com/in/cassthompson/

Cass Thompson Career Advice YouTube:  https://youtube.com/channel/UCZgW5ffUPOv1VQBt6CQ0zaQ

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

Podcast Music by Planets Collide and podcast editing by Joe Pacheco 

This week Carlos talks about his experience using Google Ads to boost YouTube views on channels. Carlos has been using Google Ads (previously called Google AdWords) for many years and knows the advertising landscape pretty well. 

We discuss how running ads can negatively affect a channel and what you need to consider when a sponsor or brand asks to boost your channel. 

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

Tom's back from VidSummit 2019 and gives Carlos a recap of how it went, what's new with online creators and how the conference is evolving now that MrBeast is a co-owner. 

Topics of discussion: 

• What is VidSummit?
• What's new now that MrBeast is a part-owner?
• The value of going to a conference.
• How Tom's keynote almost didn't happen.
• Tom's live YouTube channel audit.
• Why actionable tactics and lessons are important.
• Who should go to VidSummit?
• Which keynotes were the most talked about?
• Key takeaways from this year's VidSummit.

Extra show notes:

We endorse paying for VidSummit's Replays.

Other relevant Video Insiders episodes to listen to:

• Is Going To VidCon Worth It?
• FTC Ruling and Kids Content 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

This week Tom sits down for a one to one conversation with the director of creator growth at Teespring Chris Elsheikhi. 

Chris and Tom discuss the exclusive partnership that Teespring has with YouTube. How they work with the platform and creators to help diversify monetization and income as well as Teespring's unique custom offerings that go beyond the usual coffee mugs and t-shirts. 

Thanks for taking the time to talk with us Chris! 

You can follow Chris Elsheikhi on Linkedin! 

Tom Martin is speaking at VidSummit this week! If you're planning to attend you absolutely cannot miss his talk on how to objectively audit your YouTube channel [link]. If you can't make it to L.A., you can still watch it online with a VidSummit replays pass.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

This is a big one so let's get straight to the point.

On September 4th, 2019 the Federal Trade Commission announced that Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children's Privacy Law. This is the It's the largest COPPA fine in history and will fundamentally change YouTube and video creators.

Essentially the FTC hammer is coming down hard for kids content on YouTube. 

In this weeks episode, Carlos and Tom discuss what this means for the future of kids content on YouTube. 

Additionally, Tom has an interview with a YouTuber who's being affected by the changes Anna's Big Adventure Anna Tyrie.

Join us as we talk about one of the biggest changes coming to the platform in... months. 

Links:

• Must watch Derral Eves' Massive YouTube Changes Happenings 
• YouTubers say Kids' content changes could ruin careers via The Verge
• YouTube says it's being responsible - but what it needs to be is accountable
• YouTube creators have begun shifting channels after FTC fine leaves futures in jeopardy

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

It's September, which means summer is officially over and the video insiders are back with a new podcast. 

This week Tom and Carlos discuss the types of content that dominate on YouTube. The episode was inspired by a blog post called What content dominates on YouTube? written by Rasty Turek who is the founder and PEX. 

PEX bills itself as a global video & music search engine and have some data on the content that dominates YouTube. 

Here's what was discussed during the episode: 

• The new statistics regarding the number of hours being uploaded on YouTube. According to PEX it's now over 600 hours per minute.
• We're about to hit peak unique uploaders in the next few years.  
• What content is really popping? There might be a lot of gaming content but it's not really being watched.
• No surprise for many that music by far the most viewed per average upload.
• Entertainment actually has the highest percentage of views and what does this mean? What actionable steps can we make?

Enjoy the show!

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

This week we welcome Rian Bosak to the show.

Have we finally reached a point where creators can find real value from working with an MCN? 

Rian has been working in the digital industry for almost ten years, working for MCN's such as Style Haul as Head of Deployment and VP of operations for FullScreen handling their Content ID services. 

He chats with Tom to discuss SuperBam's mission and why its the right time for a service like SuperBam which works to help creators protect their content. 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

One of the questions we get and often ask ourselves is why as YouTube experts we aren't on YouTube ourselves creating content. 

Thats a question that we've have struggled with over the years and there are many reasons for us not creating YouTube videos on a regular basis.

On one end both of us have experimented on YouTube has tried a few times to create regular content but struggle with consistency and finding our voices. 

For now, we believe that our strengths are working behind the scenes but who knows what will come in the future. 

Here's a quick rundown of our discussion on this episode. 

• Both of us discuss our experiences on camera and why we stopped making content. 
• The landscape of YouTube experts on YouTube.
• What we are going to be doing on YouTube in the future?
• Is Youtube a career you would suggest someone starts today?

What do you think? Should we keep experimenting on YouTube? 

If you're curious, Tom's channel is still FAQTube and Carlos is just Carlos Pacheco.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

It's VidCon week, but Carlos and Tom are missing out this year. 

In this VIP, we discuss the age-old question. Is YouTube Just a Platform, or is it a publisher? 

We also talk about the latest controversy (at time of recording) to hit YouTube, which was the Carlos Maza and Steven Crowder issue and how YouTube mismanaged the problem. 

Podcast show notes: 

• YouTube Official Blog - Our ongoing work to tackle hate
• The Atlantic - The 'Platform' Excuse Is Dying  
• Tubefilter - YouTube To Remove Thousands of Extremist Videos, But Rules Steven Crowder's Harassment of Carlos Maza Can Stay.
• Tubefilter - Susan Wojcicki Apologizes For Hurting LGBTQ Community, But Defends Decision To Let Steven Crowder Videos Stand 
• YouTube Official Blog - Taking a harder look at harassment

Do you think YouTube is a platform or a publisher? Let us know on Twitter at @VideoInsiders. 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

We're back and this week we tackle the subject of quality watch time on YouTube and that this is another signal that if true it is another signal that YouTube is favouring big media companies and TV/Movie content and that user uploaded content might become less lucrative. 

Show notes:

• Tom's thoughts that he shared on Linkedin
• YouTube Quality Watch Time on 9to5Google
• YouTube Tries a New Metric on Bloomberg

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

What do we think Quality Watch Time Will be?
problems with measurement
how do you plan for this??