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Derek Muller aka Veritasium on YouTube is one of the best educational YouTube channels on the platform. He's been uploading videos since 2010. Last month one of his videos went viral but we want to talk about why it went viral, or why Derck thinks it went viral. 

Why did his Why Are 96,000,000 Black Balls on This Reservoir? go viral? Well, Derek has some ideas about that and he followed up with a My Video Went Viral. Here's Why video and this is where we come into the picture.

Was Derek right? You'll have to listen to find out. 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

• Follow Video Insiders on Twitter at @videoinsiders,  Tom at @channel_fuel
 and Carlos at @carlospache_co
• Podcast Music by Planets Collide and editing by Joe Pacheco 

Phil Starkovich is the Co-Founder and CEO of Tubebuddy. 

Full disclosure, Tubebuddy sponsors and supports The Video Insiders Podcast and we are extremely grateful to the Tubebuddy team for their support of the show.

This being said we would have had Phil on the show with or without their support because we are genuine fans of Tubebuddy, use is for our channels and our clients. We have always been curious about how Tubebuddy came to be and how Phil and his team work with YouTube. 

It was a really great conversation. 

Show Notes: 

• Phil on Twitter: https://twitter.com/philstarkovich
• TubeBuddy's Forums: https://community.tubebuddy.com
• TubeBuddy's Discord: https://discordapp.com/invite/uVebERX

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders


Follow Tom at @channel_fuel and Carlos at @carlospache_co

Podcast Music by Planets Collide and podcast production and editing: Joe Pacheco 

This episode was recorded just as Tom was back from his VidCon London experience in February and we thought it would be a good idea to talk about VidCon 

VidCon Ahaheim is arguably the largest YouTuber and creator gathering in the world. It is the arguably the South by South West (SXSW) of YouTubers, it is an amazing conference for fans and creators.

Anyone who has attended one knows how crazy this gathering for creators and fans but is it worth it for channel managers and content managers who work behind the scenes? 

What are the must-attend conferences out there for video insiders? 

Join us as we discuss this and other conferences that might be of interest. 

• Vidcon was created by the Green brothers 10 years ago as a gathering for creators.
• How was VidCon London and is there a real change since Viacom took over?
• Should you avoid the creator track?
• What are the other YouTube conferences that insiders should attend? ex: Playlist Live, Buffer Festival or VidSummit Social 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

• Follow Video Insiders on Twitter at @videoinsiders,  Tom at @channel_fuel
• and Carlos at @carlospache_co
• Podcast Music by Planets Collide and editing by Joe Pacheco 

We're back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content. 

What is evergreen content you say? In the world of online content its the type of content that isn't really meant to go viral but has a long life with consistent and ideally growing views over time and can be extremely valuable to a channels long term growth strategy. 

Discussed in the episode:

• Using YouTube versus Facebook video for a slow burn/long term audience strategy.
• Re-using back catalogue for channel growth.
• What happens if you stop uploading - can a channel ever sit as a "finished" library?
• how important will back catalogues be in the future?

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

• Follow Video Insiders on Twitter at @videoinsiders,  Tom at @channel_fuel
• and Carlos at @carlospache_co
• Podcast Music by Planets Collide and editing by Joe Pacheco 

This week we welcome Creator Coach™ Josh Zimmerman who's had an extensive career in the world of online creators and YouTube. 

Josh has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional entertainment celebrities for fourteen years. His wide range of experience in traditional and digital entertainment ranges from production to rights and clearances to creator management. He founded JZ Management in June 2016, and in 2018, Josh launched Creator Coach™.

Enjoy the show! 

You can follow Josh on Twitter at https://twitter.com/thecreatorcoach and The Creator Coach website at creatorcoach.com.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

• Follow Video Insiders on Twitter at @videoinsiders,  Tom at @channel_fuel
• and Carlos at @carlospache_co
• Podcast Music by Planets Collide and editing by Joe Pacheco 

Carlos and Tom are back and this week they're giving you a peek into the world of YouTube content management and copyright content ID. 

Both Carlos and Tom have had experience managing content on YouTube from a rights perspective and thought it would be a good subject to discuss on the show. 

The boys talk about rights management, dealing with rights issues with creators and content owners and much more! 

Show notes: 

• How Content ID Works 
• YouTube Content Manager Tools

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders


Follow Tom at @channel_fuel


Follow Carlos at @carlospache_co

Podcast Music by Planets Collide

Podcast production and editing: Joe Pacheco 

It's our first ever Video Insiders guest episode! Carlos sits down with Ashkan Karbasfrooshan who is the founder and CEO of WatchMojo. 

Ash paid a visit to Carlos in Toronto just as WatchMojo was about to hit a huge milestone, 20 million subscribers and still justifiably proudly independent which is rare in the world of online media. 

Ash talks with Carlos about why he's still bullish on YouTube. How to use fair use as a strategy, the changes in YouTube's algorithm, article 13 and if he thinks YouTube needs to clean up its act.

On top of celebrating hitting 20 million subscribers, Ash is also launching his new ContextTV channel which covers media and entrepreneurship which are subjects that are very close to Ash's heart.

We had lots of fun talking Ash and would love to have you back on the show. Thanks for stopping by the studio! 

Show Notes

• Ashkan's book: The 10-Year Overnight Success: An Entrepreneur's Manifesto
• ContextTV by WatchMojo

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

• Follow Video Insiders on Twitter at @videoinsiders,  Tom at @channel_fuel
 and Carlos at @carlospache_co
• Podcast Music by Planets Collide and editing by Joe Pacheco 

This week on The Video Insiders Podcast Tom and Carlos discuss the chaos on YouTube and social platforms over the last few weeks.

These days it seems like not a week goes by where a social platform is in trouble, Facebook with fake news or bad behaviour on YouTube. Once again the creators are left to pay the price.

We know that YouTube needs to clean up its act but is it penalizing small creators in doing so?

What do you think? Should YouTube and other platforms clean up their act? Let us know on Twitter @VideoInsiders

Show Notes

• YouTube's brand-safety woes give publishers a boost in selling video ads directly: https://digiday.com/media/youtube-brand-safety-woes-publishers-boost-video-ads/ 
• 'It's the human cost': Buyers shrug at YouTube's latest brand crisis: https://digiday.com/marketing/buyers-shrug-youtubes-latest-brand-crisis/ 
• Can YouTube ever be brand safe? https://adage.com/article/opinion/youtube-brand-safe/316738/
• Derral Eves-  YouTube Adpocaslypse Strikes Again: https://www.youtube.com/watch?v=6UNdKUebLvU

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders

Follow Tom at @channel_fuel

Follow Carlos at @carlospache_co

Intro Music by Planets Collide

Podcast production and editing: Joe Pacheco 

In this Video Insiders Podcast episode, Tom shares a glimpse into keyword research for YouTube channels.

Anyone who's managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are. Tom has one of the most advanced strategies when it comes to finding the right keywords for content and discovery.

Do you invest time and resources to make sure your keywords are right for your channel? Let us know on Twitter @VideoInsiders

Show Notes

• ChannelFuel's Keyword Tool package
• VidIQ

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders


Follow Tom at @channel_fuel


Follow Carlos at @carlospache_co

Intro Music by Planets Collide

Podcast production and editing: Joe Pacheco 

Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Welcome to episode 4 of the Video Insiders Podcast.

This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Tom asks Carlos if he's ever bought or sold a YouTube channel and Tom shows that he does real research and finds out if it's legal to buy a YouTube channel.

Hope you enjoy this episode, let us know what you think of this trend on Twitter at @videoinsiders

Show Notes:

• YouTube Channels are selling for millions via The VergeLittle
• Baby Bum sold to Moonbug via Bloomberg
• Machinima, one of YouTube's biggest and oldest channels, go dark via The Verge

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Video Insiders on Twitter at @videoinsiders


Follow Tom at @channel_fuel


Follow Carlos at @carlospache_co

Intro Music by Planets Collide

Podcast production and editing: Joe Pacheco