The CPG View

Trailblazing Success: Unveiling Stanley's Strategies in the Outdoor Retail Market (Matt Navarro, Senior VP Global Commerce at Stanley)


Listen Later

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success?

Given the trends in the U.S. outdoor specialty market, how do you foresee the future for equipment accessories, especially in a post-pandemic era? What are Stanley's plans to keep up with these evolving trends?

Stanley's win represents a significant achievement in the outdoor market. How do you align your products with the core values of outdoor enthusiasts, and how does this alignment contribute to building a loyal customer base?

Considering the growth and competition in the U.S. outdoor and snow specialty retail markets, how does Stanley differentiate itself from competitors? Could you share some insights into your digital strategies and partnerships that have made this differentiation possible?

Staying ahead in the competitive outdoor market requires a careful balance between understanding consumer demands and aligning with retailer objectives. Can you discuss how Stanley approaches this balance? What specific strategies or tools do you employ to listen to consumers while ensuring that retailer relationships remain strong and profitable?

...more
View all episodesView all episodes
Download on the App Store

The CPG ViewBy The CPG View

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

20 ratings


More shows like The CPG View

View all
The Daily by The New York Times

The Daily

112,342 Listeners

Up First from NPR by NPR

Up First from NPR

56,394 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,194 Listeners

The CPG Guys by Peter V.S. Bond & Sri Rajagopalan

The CPG Guys

117 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

476 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,029 Listeners

CPG Week by BevNET  Nosh by Nosh

CPG Week by BevNET Nosh

25 Listeners

CPG Vibes by Gavin Konkel & Wade Yenny

CPG Vibes

409 Listeners

The Natural List by Jessica Rubino and Adrienne Smith

The Natural List

7 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

8 Listeners