Welcome to the trailer for Episode #398: Launching a Game Changing Drinks Company with Claire Warner, co-Founder of Æcorn Aperitifs.   In this Wednesday's episode, Claire and I will be talking about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson.   Here are some highlights:

• Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.
• Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.
• The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to have meaningful connections with your consumers

  Sponsored by Molten: The investment platform for the visionaries who invent the Future.   Join us on Wednesday for the full episode.