Welcome to the trailer for Episode #416: How to Successfully Rebrand Your Business, with James Clark, Marketing Director of Molten, Europe's largest listed technology venture capital firm.   In this Wednesday's episode, James and I will be talking about how to rebrand your business effectively. Here are some highlights:

• In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.
• Your brand is your way of communicating to your audience about your goals and ambitions.
• Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.

Sponsored by Freshbooks: The all-in-one accounting solution that’s built for business owners like you.   Join us on Wednesday for the full episode.