Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger

In this episode of the Trained Well Podcast, Michael & Courtney Weaver break down the fundamentals behind their agency growth — from tracking the right activities to building a personal brand and staying in production early on.

This is what scaling really looks like.

🎧 Listen to the full episode here: https://youtu.be/PnP020AadoQ?si=S5GGK7OAsKJEagZp

In this episode of the Trained Well Podcast, George Elossais sits down with Michael & Courtney Weaver to talk about what it really takes to become a CEO — and how to build a business that runs without you.

From the “Africa Test” to communication, delegation, and trust — this episode breaks down how to scale both your business and your life.

🎧 Listen to the full episode here: https://youtu.be/MeNC-do0na0

In this episode of the Trained Well Podcast, George Elossais and Gary Inzana break down the real difference between salespeople and service reps — and why most agencies get this wrong.

It’s not about personality. It’s about desire.

🎧 Listen to the full episode here:🎧 Listen to the full episode here: https://youtu.be/JU-LjoE3HYk?si=pPPosjJFEavc1Pd0

Brand isn’t about being flashy — it’s about being remembered.

In this episode of the Trained Well Podcast, George Elossais explains when agents should stop selling price and start building brand — and why consistency beats clever marketing every time.

This clip breaks down why repetition, visibility, and retention-focused marketing are the real drivers behind long-term agency growth.

🎧 Listen to the full episode here: https://youtu.be/0D7qSU_t-bk

AI, SEO, Google reviews — most agents think they understand how it works.

Most are wrong.

In this episode of the Trained Well Podcast, George Elossais breaks down the biggest myths agents believe about digital marketing — from “AI can run my ads” to “reviews don’t need to be consistent.”

You’ll learn:

• Why AI can’t replace compliance

• How SEO, social, and ads actually work together

• Why long-time agents can still lose rankings

• How Google really evaluates reviews and photos

• Why review spikes can hurt your account

• How consistency protects your rankings long-term

🎧 Listen to the full episode here: https://youtu.be/eRJNN53jkU0

Most insurance agents treat social media like it’s just “posting.” But real marketing is about trust, visibility, and consistency across every touchpoint.

In this episode of the Trained Well Podcast, George Elossais breaks down how strong agencies approach social media: brand-first, agent-first, compliant, and tracked — not random posting for likes.

You’ll learn:

• How to decide what to post (even when you’re busy)

• Why corporate “copy/paste content” makes agents look identical

• How custom branding creates differentiation in the community

• How compliance changes across Google/GBP/social platforms

• What metrics actually matter (and how teams track them)

• Why social media supports SEO and even AI search results

• Why consistent business info across the internet matters more than ever

Listen to the full episode here: https://youtu.be/cm3q0VtQPWE

Host: George Elossais

YouTube: youtube.com/@GeorgeElossais

Instagram: instagram.com/georgeelossais

trainWell: trainwell.co

If you only have 90 minutes to improve your local SEO, what should you do first?

In this Trained Well Podcast episode, George Elossais breaks down quick wins for improving your Google Business Profile (and Google Maps visibility), then dives into one of the most debated topics in insurance marketing: internet leads vs. Google Ads.

The real answer is simple: track everything. If you don’t know how many leads became quotes, how many quotes became binds, and what you paid for each — you’re not marketing… you’re gambling.

You’ll learn:

• What to fix on your Google Business Profile fast

• How local SEO connects to Google Maps rankings

• Why “near me” FAQs and photos matter

• Why “marketing = posting” is a misconception

• The funnel you must track (leads → quotes → binds → cost)

• Why testing + optimizing beats “cool ads” every time

Listen to the full episode here: https://youtu.be/jogyxXzJH2E

Host: George Elossais

YouTube: youtube.com/@GeorgeElossais

Instagram: instagram.com/georgeelossais

trainWell: trainwell.co

Growth isn’t about learning more — it’s about unlearning what no longer works.

In this episode of the Trained Well Podcast, George Elossais breaks down the lessons insurance agents have to unlearn to grow bigger, last longer, and stay relevant in an industry that’s constantly changing.

From becoming the local expert, to redefining success, to understanding why value beats automation every time — this episode is about playing the long game.

🎧 Listen to the full episode here: https://youtu.be/nM7c9I0gJyE

Most agencies don’t stop growing because they can’t scale — they stop because they never shift from thinking like an agent to thinking like a business owner.

In this episode of the Trained Well Podcast, George Elossais sits down with Peyton Pettus, founder of ROAM, to talk about how he went from chasing pins, plaques, and promotions… to building a multi-office operation with 35+ employees.

Peyton shares the mindset shift that drove his growth: reinvesting for years, surrounding himself with high-level mentors, and learning to think like a franchise — not a producer.

You’ll learn:

• Why most agents stop growing at 8–12 team members

• How “finite thinking” and leaderboards cap your potential

• The reinvestment mindset that creates long-term scale

• Why pulling top producers out of one office can stall your second location

Listen to the full episode here:https://youtu.be/GNs-oXIk7aY?si=CiSVXm6-VZvGycKj

Guest: Peyton Pettus

ROAM: useroamperformance.com

Host: George Elossais

YouTube: youtube.com/@GeorgeElossais

Instagram: instagram.com/georgeelossais

trainWell: trainwell.co

Most business owners don’t fail because they don’t have leads — they fail because they refuse to follow the fundamentals.

In this episode of the Trained Well Podcast, George Elossais talks with DJ Carroll (Coach Carroll) from Carroll Media Corp about the mindset and operating principles that separate winners from people who stay stuck.

Coach Carroll explains why “my business is different” is a lie people tell themselves when they don’t want to do the work — and breaks down the three fundamentals every agency must track:

1. If people don’t know you, they can’t buy from you

2. Bad operations destroy good marketing

3. Poor money management kills growth
   

They also get into brand-building through social media, why cutting marketing is the fastest way to disappear, and why you’ll lose to the agent who calls the lead back in 5 minutes.

Listen to the full episode here: https://youtu.be/FlNfR1HD0_s

Guest: DJ Carroll (Coach Carroll)

Carroll Media Corp: facebook.com/carrollmediacorp

Instagram: instagram.com/carrollmedia

Website: carroll.media

Host: George Elossais

YouTube: youtube.com/@GeorgeElossais

Instagram: instagram.com/georgeelossais

trainWell: trainwell.co