Trained Well | Helping Insurance Teams Sell More, Train Faster, and Win Bigger

Too many life policies die in underwriting. You do the work, get the “yes,” submit the app—and then it falls apart. In this episode, I’ll walk you through the 8 things you need to do to make sure at least 85% of your life apps actually issue.

We’ll cover:

• Using underwriting as a trial close

• How to live transfer or follow up for interviews

• The two Hail Mary texts that save ghosted clients

• Why taking payment upfront protects your client and you

• How to calculate real coverage with the LIFE method
  

This is the exact system I use to write 178 life policies a year, and it’s the difference between writing apps and actually getting paid.

Free download: Life Underwriting Pipeline Cheatsheet → https://trainwell.co/lifeunderwriting-handout 

George talks with Alisha Lusick, Director of Business Development at Mellon Local, about what’s really working in insurance marketing today. They dig into ROI, social media branding, compliance pitfalls, and the psychology of Google reviews.

What you’ll hear in this episode:

• How to know if your marketing spend is paying off

• Why AI alone won’t save your ads (compliance warning!)

• The “hot pink sorority” branding story every agent should hear

• Why consistency beats shortcuts when it comes to reviews

• How Mellon Local’s Melon Max platform helps agents grow

  
  

Connect with Alisha:

Website: melonlocal.com

Email: [email protected]

Subscribe to trained well for weekly conversations that help you sell more, train faster, and win bigger.

📥 Free Resource: Download the Six-Figure Daily Activity Tracker → https://trainwell.co/6figure-handout

A six-figure income in insurance sales doesn’t come from luck, talent, or chasing the latest “play.” It comes from installing a proven operating system and running it consistently.

In this episode, George Elossais shares the 5 operational steps that have helped his agency rank Top 10 nationwide multiple times, and that his own team members use to create predictable, repeatable production.

What you’ll learn:

• The Perfect Sales Process: 7 steps that turn sales into a science

• Why activity drives income and how to master your daily inputs

• How to fact-find like a pro and uncover real customer problems

• The right way to present & trial close so clients want to buy

• How to analyze your output and track the ratios that control your paycheck
  

This isn’t theory—it’s what George still does every day as a team member and manager in one of the highest-producing agencies in the country.

📥 Free Resource: Download the Six-Figure Daily Activity Tracker → https://trainwell.co/6figure-handout

📥 Free Resource: Download George’s Fact Finder sheet to master needs-based conversations → https://trainwell.co/fact-finding

If you’re tired of fluff, endless Zoom calls, and trainings that leave you with more questions than answers—this episode is for you.

George Elossais breaks down the fundamental sales system that grew his agency from 200 to 600+ apps per month in under two years. No tricks. No hacks. Just the 11 basics that have worked for decades—and still work today.

What you’ll learn in this episode:

• Why shifting your beliefs can instantly multiply your close rate

• How to run The Perfect Sales Process that turns sales into a science

• The 11 sales basics that separate average producers from six-figure earners

• How to master price, simplify your pitch, and build unshakable confidence

• Why roleplay, trial closes, and objection handling are the real cheat codes
  

George isn’t speaking from theory—he still produces personally while leading a six-figure sales team in the trenches every day.

📥 Free Resource: Download George’s Fact Finder sheet to master needs-based conversations → https://trainwell.co/fact-finding

George Elossais welcomes Michael & Courtney Weaver, founders of Weaver Sales Academy, bestselling authors, and hosts of The Insurance Buzz Podcast.

The Weavers started a scratch insurance agency in 2014 with almost nothing — a new marriage, $5,000 in the bank, and a rented office under construction. Within a few years, they ranked among the Top 50 agents nationwide. Then, in 2018, they pivoted to launch Weaver Sales Academy, which has since trained over 10,000 agents and generated more than $200M in sales growth.

In this episode, you’ll hear:

• The raw story of launching an agency with no safety net

• How they nearly walked away in 2016 — and the changes that saved them

• The secrets behind scaling with systems, processes, and personal brand

• What it’s really like building a business with your spouse

• Life lessons on communication, alignment, and staying on the same team
  

This is a powerful conversation for any agent, entrepreneur, or couple trying to grow something meaningful together.

📥 Free Sales Training Guide "Top 10 Insurance Objections and Responses" → https://trainwell.co/top10objections

📲 Connect with them: Weaver Sales Academy | Insurance Buzz Podcast Next episode drops soon — subscribe so you don’t miss it. https://podcasts.apple.com/us/podcast/the-insurance-buzz/id1606064185

📥 Get the free Objection Handling Cheat Sheet: https://trainwell.co/top10objections

Objection handling isn’t about winning an argument—it’s about proving you’re on the client’s side.

In this episode, I break down five proven, word-for-word responses for the objections you hear every day, like:

• “Your price is too high”

• “I need to think about it”

• “I’m happy with my current agent”

• “I need to talk to my spouse”

• “My premium is lower now”
  

You’ll learn how to:

• Reframe objections as buying signals

• Uncover the real issue under the surface

• Build trust while protecting your commission

  
  

📥 Get the free Objection Handling Cheat Sheet: https://trainwell.co/top10objections

#InsuranceSales #ObjectionHandling #SalesTraining #InsuranceAgent #CloseMoreSales

🎯 THE BIGGEST LIE IN SALES: You don’t need better closers—you need a better process.

In this episode of the Trained Well Podcast, I walk you through the exact 5-step sales framework that transformed our agency into one of the top 10 in the nation out of 19,500.

You’ll learn:

✅ Why your team’s performance is inconsistent

✅ Why hiring “experienced” producers doesn’t fix the issue

✅ How to turn rookies into confident, effective closers

✅ The 5 pillars of every high-performing sales conversation

✅ Why randomness is the real enemy of scale

✅ How to install a blueprint your whole team can follow

We don’t close harder—we sell smarter. This is the Predictable Sales Process.

📥 Grab the free Predictable Sales Process blueprint → https://trainwell.co/5-step

📺 Watch the episode on YouTube: https://youtu.be/an8ohYuU3EY?si=BztvFvKAVvjQpEQw

🔗 Learn more → https://trainwell.co

#SalesProcess #InsuranceSales #TeamDevelopment #TrainwellPodcast #InsuranceGrowth

Most agencies are stuck. Not because of leads. Not because of their team. But because they believe sales have to happen in person.

In this episode, I share how we shattered that belief, replaced in-person meetings with a one-call close system, and increased production by up to 50%—all over the phone.

You’ll hear:

• The story of how I bombed in a new market (and why it saved me)

• The real reason your team isn’t closing life or disability

• A free resource to help you convert on the first call

• The 3 steps to ditch appointments and close multi-line deals fast
  

🎯 Free “One-Call Close Blueprint” → https://trainwell.co/onecallclose-handout

📲 Watch the full video version on George Elossais Youtube

🔗 Learn more at trainwell.co

“I need to think about it.”

If you’ve heard that before and didn’t know what to say… this episode is for you.

Today, we’re unpacking the real reason your prospects object—and how to handle any objection with confidence using the A.V.F.T. framework: Agree. Validate. Fact-Find. Trial Close.

No cheesy one-liners. No pushy tactics. Just a professional, repeatable process you can use to close more life, auto, fire, and health policies—without feeling salesy.

🎯 You’ll Learn:

• Why most objections aren’t real

• How to get past “I need to talk to my spouse” or “That’s more than I pay now”

• The one mindset shift that will instantly change how you approach every sales conversation

  
  

🎁 Free Resource Download the Top 10 Objections PDF to start closing more today: 👉 https:/trainwell.co/top10objections

#insuranceagenttraining #salescoach #overcomingobjections #trainwell

📥 Download the free Fact Finder: https://trainwell.co/fact-findingYou’re not bad at handling objections. You’re just using a broken sales system.In this video, George Elossais breaks down the biggest trap in insurance sales—the 6 Bad Questions—and shows you exactly how to replace them with the 5 Unbreakable Fundamentals that helped his agency become one of the top multiline producers in the country.What you’ll learn:Why most agents lose the sale in the first 5 minutesThe 6 Bad Questions ruining your close rateHow to implement a real, repeatable sales systemA step-by-step walkthrough of the 5 FundamentalsHow to use the trainwell Fact Finder to build trust and close more life and health📥 Download the free Fact Finder: https://trainwell.co/fact-finding🔔 Subscribe for more real-world insurance sales training👇 Drop a comment if you want more breakdowns like this#InsuranceSales #Trainwell #SalesTraining #LifeInsurance #MultilineSales #InsuranceAgent #TrainwellCo #ObjectionHandling #SalesProcess #FactFinder